September 18, 2008

Google Chrome Eclipses Established Browsers on Prominent Web Site

According to WebTrends Inc., a leading provider of web analytics and online marketing solutions, Internet users are embracing Google Chrome browser.

In the third week since its debut, Google Chrome is the fourth most popular browser used by visitors to the web site of The Daily Telegraph, Britain's highest selling newspaper. WebTrends Analytics certifies nearly 2 percent of traffic to used the new browser, topping Netscape, Mozilla, Opera and other browsers.

"It's absolutely crucial for any business with a web presence to have a clear view of the browsers that visitors are using," said Christian Howes, WebTrends digital solutions architect. "WebTrends responded quickly to support Chrome so our customers could continue capturing and accurately measuring all of their visitors."

WebTrends is one of the first web analytics firms to incorporate Google Chrome into its On Demand web analytics reports. This update enables customers to report on visitors that use Chrome to access their web sites in the same way as other browsers.

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experiences.

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