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AT&T Delivers Live Webcast of Austin City Limits Music Festival

Posted on: Monday, 22 September 2008, 09:00 CDT

DALLAS, Sept. 22 /PRNewswire-FirstCall/ -- School may be back in session but music fans can experience one last taste of summer vacation at this weekend's three-day Austin City Limits Music Festival (http://www.aclfestival.com/) -- in person or online at AT&T blue room (http://www.attblueroom.com/).

AT&T Inc. announced today that the company will deliver the excitement of the annual Austin City Limits Music Festival (ACL) via an exclusive, live webcast on the blue room daily from Friday, Sept. 26-Sunday, Sept. 28. The free webcast will feature select performances from ACL, including such artists as The Raconteurs, Tegan and Sara, Vampire Weekend, Hot Chip, Against Me!, John Fogerty and many, many more. A complete performance lineup will soon be available at http://www.attblueroom.com/music.

"We're thrilled to wrap up the summer music festival season on blue room with our sponsorship of one of the nation's biggest music events -- the Austin City Limits Music Festival," said Jamie Butcher, vice president of Brand Sponsorship for AT&T. "ACL is all about connecting music lovers during the event-filled weekend, and we are looking forward to delivering that excitement to even more fans across the country through our exclusive content on blue room."

Following the festival, archived footage of select performances will be made available on blue room and through Cellular Video(1) (CV) on AT&T wireless devices.

"We are excited to have worked with some of the best outdoor music festivals this summer, delivering the sights and sounds of today's top musicians and giving fans the opportunity to experience the thrill of the festival when and where they want it," said Dan York, executive vice president of content, AT&T.

Throughout the weekend, AT&T will offer festival-goers a comfortable place to recharge and reconnect at the AT&T Digital Oasis tent. Consumers visiting the tent can catch the blue room webcasts on plasma televisions, recharge their cell phones, check their email, surf the Internet and discover the latest content and services from AT&T -- including demonstrations of AT&T U-verse(SM) TV and the new YELLOWPAGES.COM application for the iPhone, YPmobile.

The seventh-annual Austin City Limits Festival will take place Sept. 26-28 in Zilker Park in Austin, Texas. The eight-stage event will feature a diverse gathering of 130 of today's top indie, rock, country, folk, Americana, hip-hop, reggae and bluegrass bands.

AT&T blue room is an online music and sports destination that helps fuel the sales of the company's core offerings -- high speed Internet, wireless, voice and video -- while building an affinity for the AT&T brand in the entertainment space. For the complete array of AT&T offerings, visit http://www.att.com/.

(1) Requires 3G, CV and MEdia(TM) Net functionality. About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

AT&T Inc.

CONTACT: Sean Lashley of AT&T Inc., +1-314-982-1746, or Wireless,+1-618-444-0707, slashley@attnews.us

Web site: http://www.att.com/

Source: PRNewswire-FirstCall

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