The HealthCentral Network Has the Third Largest Online Health Audience
Posted on: Monday, 22 September 2008, 12:00 CDT
ARLINGTON, Va., Sept. 22 /PRNewswire/ -- The HealthCentral Network (http://www.healthcentral.com/) is the third most visited online health property behind WebMD and Everyday Health. The HealthCentral Network had 10.7 million unique visitors in July according to comScore. With the recently announced acquisition of TheBody.com, the company now reports a total of 11.3 million monthly unique visitors for July.
Through its unique approach of building highly-targeted, condition- specific and wellness web sites, The HealthCentral Network attracts not only a large audience, but a highly engaged one.
"Through acquisitions and strong organic growth, The HealthCentral Network has become one of the most visited online health sites," said Christopher M. Schroeder, CEO of The HealthCentral Network. "While having a large audience is important, The HealthCentral Network's unique ability to attract the highest quality, most engaged health consumers is even more valuable for advertisers."
According to comScore, the five most visited sites in the online health category, and their monthly unique visitors, are:
1. WebMD 17.27 2. Everyday Health 14.70 3. The HealthCentral Network 11.36* 4. Revolution Health 11.33 5. AOL Health 11.10
* Includes July 2008 comScore data and internally-reported figures for the recently-acquired TheBody.com. Numbers can be found at comScore under "The HealthCentral Network Properties," or at THCN.com under "Media Relations."
In January, The HealthCentral Network received a significant minority investment from IAC/Interactive Corp, and IAC Chairman Barry Diller sits on The HealthCentral Network's Board of Directors. The company recently announced two significant acquisitions: TheBody.com - the #1 HIV/AIDS interactive resource; and, MedTrackAlert - a leading provider of customized health and wellness news and information. The company also recently joined with IAC to create an online pharmaceutical marketing network that reaches over 50 million consumers.
About The HealthCentral Network
The HealthCentral Network, Inc. (http://www.healthcentral.com/) is one of the top health destinations on the Web, with more than 35 condition-specific, wellness and general health Web properties. By offering connections to renowned experts, a network of patients and caregivers who share "real world" experience, and in-depth information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers. The HealthCentral Network also manages the highest-quality health advertising network, not building size for size's sake - but targeting condition-specific audiences who value and engage with information from marketers on their terms.
HealthCentral Network
CONTACT: Don Marshall, +1-202-429-4932, donmarshall@rationalpr.com forThe HealthCentral Network
Web site: http://www.healthcentral.com/
Source: PRNewswire
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