September 22, 2008

Search Engine Strategies (SES) Brings Search Engine Marketing (SEM/SEO) Training to Dallas

US Internet advertising will not only be more resilient than traditional media, it will grow. In fact, in 2009, 10% of all US ad dollars will go online. To experience firsthand the continuous developments in search engine strategy and ensure they stay ahead of the competition, consultants, site designers, website owners, and in-house marketing professionals cannot afford to miss the SES Search Engine Marketing (SEM/SEO) Training Workshops taking place in Dallas on September 26. The in-depth training sessions are conducted in a small class setting, allowing instructors to be readily accessible for informal one-on-one or small group discussions.

The following four intensive workshops will give attendees the necessary skills and tools to improve business results no matter where they are in the SEO and SEM process:

-- Search Engine Optimization Workshop: A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. It also must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc.) Additionally, the site must satisfy the needs of site visitors. Ultimately, the site must be profitable for the Web site owner. Can a single site satisfy all of these groups? This workshop will demonstrate that SEO skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.

-- Landing Page Testing Hands On: Developing Your Action Plan: Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.

-- The SEO Toolbox Crash Course: 131 Competitive Webmaster Tools: Anyone involved with search engine optimization needs a toolbox filled with tools to extract the necessary information about a website to diagnose and remedy problems. During this session, you will learn about the different types of information that are most important to a site's ranking, and how to identify them with a set of tools. We will look at tools for competitive analysis, on-page optimization, page level information, site level information, indexing information, and off-page information.

-- Making Pay Per Click Pay - Best Practices in Pay Per Click Advertising: There are many diverse components to a pay per click campaign, but all have to work together to achieve the best return. This training will familiarize attendees with a multitude of paid advertising subjects and will cover material for both the beginner and experienced advertiser. Attendees will learn about the paid search landscape - the players and the many paid search advertising options available. The course also covers the steps involved in setting up and optimizing a paid campaign to ensure that every click counts.

"Companies cannot afford to put off learning some of the most straightforward strategies for maximizing the search visibility of their web site," said Matt McGowan, Global VP of Marketing for Search Engine Strategies and, properties of Incisive Media. "Whether you're a seasoned marketer or just starting your career in the field, these sessions will make you an expert within four hours. You can't beat that kind of a learning experience."

Location: Fairmont Dallas

1717 North Akard Street

Dallas, TX 75201

Date: Friday, September 26, 2008

Training Cost: Half day - $745, Full day - $1,345

For additional information and to register, please visit For additional information on the upcoming SES Chicago please visit

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.