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Web Video Marketing Summit to Focus on How Digital Video is Transforming Marketing Strategies of Successful Companies

Posted on: Monday, 22 September 2008, 15:00 CDT

Web Video Marketing Summit announced an A-List lineup - including top executives from Google, CBS, AOL and Havas Digital -- for a pioneer conference exploring how digital video is transforming marketing campaigns around the world.

The summit is designed to show attendees how leading companies create digital video marketing campaigns, and how attendees can do the same in their own businesses. The summit will be held on Oct. 1, 2008 at Moscone Center West in San Francisco, in association with Online Market World.

"Video is becoming omnipresent on the Internet and mobile phones, but very few companies know how to use it effectively to market their products," said Michael Stroud, CEO of conference producer iHollywood Forum. "This summit is designed to highlight best-of-breed approaches to web video marketing."

The conference will include keynotes by Ed Montes, Regional Manager for North America, Havas Digital; Bill Tancer, Global Research Director, Hitwise and author of "Click"; and Jim Louderback, CEO of Revision3. Other speakers include Dr. Pete Kocks, President of AOL Video; Anthony Soohoo, Senior Vice President, Interactive, CBS; Robert J. Victor, Product Manager, Emerging Media, Google; and Steve Ekdahl, Director of Brand Marketing, Holiday Inn Express.

Panelists include:

Truveo/AOL Video, Dr. Pete Kocks, President and VP of AOL Video Break, Keith Richman, CEO Brightroll, Charles Whittingham, Vice President of Sales CBS, Anthony Soohoo, SVP, Interactive CJP Digital, Wilson Cleveland, VP Diffusion Group, Mugs Buckley, Analyst DigitalSmiths, Ben Weinberger, CEO Digitas, John McCarus, VP and Group Director Dynamite Network Solutions, Jeffrey Musson, President and CEO EuroRSCG, Kevin Newby, Director of Digital Feed Company, Josh Warner, President For Your Imagination, Paul Kontonis, CEO French Maid TV, Tim Street, Executive Producer Geek Entertainment TV, Irina Slutsky, Host Google, Robert J. Victor, Product Manager, Emerging Media Groundswell, Charlene Li, co-author Heavy.com, Eric Hadley, CMO Holiday Inn Express, Steve Ekdahl, Director of Brand Marketing Initiative, Michael Hayes, SVP maniaTV, Peter Hoskins, CEO network DadLabs, Clay Nichols, Host/Producer Newsforce, Dana Todd NewTeeVee, Liz Gannes, Editor Next New Network, Tim Shey, Co-Founder Personal Life Media, Inc., Susan Bratton, CEO PixelCorps, Alex Lindsay, Chief Architect Pixsy Corporation, Chase Norlin, CEO Red Robot, Tom Flanagan, CEO Revision3, Veronica Belmont, Host, Tekzilla Sterling Market Intelligence, Greg Sterling, Principal Tube Mogul, Brett Wilson, CEO Visible Measures, Brian Shin, CEO

Among the topics discussed:

-- The Road to ROI on the Web

-- Networks Versus Indies: Who Gets the Ad Money?

-- Beyond the Pre-Roll: Online Ads Worth Watching

-- Viral Marketing: Is It Real Or Is It Fake?

-- Branded Entertainment Goes Online

-- Online Video is Social: How to Market Your Video Thru the Social Web

-- Marrying Search to Ads in Online Video

Sponsors and exhibitors include:

Silver Sponsor: EyeWonder Bronze Sponsor: Dynamite Network Solutions

About iHollywood Forum, Inc.(TM)

Founded in 2000, Los Angeles-based iHollywood Forum, Inc., produces next-gen roundtables and business summits about digital entertainment and mobile technology. The summits attract a diverse mix of Hollywood and technology executives, entrepreneurs, technology executives, attorneys and others to learn and make deals in an intimate environment. Sessions are typically moderated by top journalists and analysts.

Press Information:

Press Credentials to attend Web Video Marketing Summit:

Complimentary admission for qualified editorial media is available through pre-registration ONLY for Web Video Marketing Summit. Journalists are encouraged to submit their press credentials by sending an email to jay@ihollywoodforum.com with press outlet in advance as space and luncheon capacity is limited. Priority admission will be given to pre-registered press.

Source: Business Wire

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