September 23, 2008

Mirror Image Internet Launches an Easy To Use Media Management Platform for Monetizing Video Content

Mirror Image(R) Internet, a leading provider of content delivery solutions powered by a patented global network, today announced the availability of the Mirror Image Media Management Platform, a new service that allows customers to easily integrate and monetize video content on their websites.

The Mirror Image Media Management Platform is an end-to-end brandable video solution that covers everything from ingestion, transcoding, media and meta data storage, player templates, advertising integration, video delivery, reporting and analytics.

The Media Management Platform supports embed codes, which enable viewers to syndicate video content on their own sites. This allows the entire video experience--including the customized player and video overlay--to travel with the video, helping the company build brand equity off-site. This feature is also easily disabled.

Leveraging Mirror Image's robust API and flexible business rules, companies can develop rich online video applications with unprecedented ease. Transcoding is supported in the following video container types: AVI, MOV, WMV, MP4 and MPEG. And supported video codecs include: MPEG, FLV, 3GP, H.263 and H.264.

Companies can utilize Mirror Image's built-in advertising integration. Pre-roll and post-roll ad playback options are readily available and easy to deploy. And with in-stream video ads, the Mirror Image video player can interact with the surrounding page and dynamically update the customer's website in concert with the video ad. Additionally, the Media Management Platform has built-in support for overlay advertising. These ads are displayed in a subtle, non-intrusive way while the user is watching the video content. Overlay ads are optimized for both relevance and performance, ensuring the user sees ads that are appropriate and that the customer's revenues are maximized.

According to eMarketer, year-over-year ad revenue growth from online video is expected to continue at over 40 percent, passing four billion dollars in 2011.

Additional feature highlights include:

-- Reporting capabilities--Enabling customers to track the number of hits, plays, downloads and data transferred, and more.

-- Simplified publishing--Brings point-and-click simplicity to the video publishing process.

-- Automatic video format delivery--With so many different formats of digital video, it automatically detects if the video is being delivered to a PC, Mac, Blackberry or iPhone and then delivers the appropriate format to that device.

-- Massive scalability--Mirror Image's patented global Content Access Point (CAP) network can easily add more capacity to support growing demand and handles traffic surges while maintaining availability and performance.

-- Monetization--Supports the most popular online video advertising formats such as pre-roll, post-roll and overlay.

"With the steady increase in online video and advertising, it's essential to offer a comprehensive solution to help our customers stay ahead of the game," said Gustav Vik, President and CEO at Mirror Image Internet. "In conjunction with our global network, the Mirror Image Media Management Platform allows our customers to easily deliver and monetize their video content anywhere in the world."

The Mirror Image Media Management Platform is available now from Mirror Image Internet. Contact Mirror Image at 800-353-2923 for complete details.

About Mirror Image Internet

Mirror Image(R) Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company's track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by Internet Retailer magazine as the 2008 Vendor Leader in the Content Delivery Network Category, and a 2008 finalist in the Streaming Media magazine Readers' Choice Awards in the Global Content Network Delivery category. Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit or call +1 866 374 4113. Mirror Image is a registered trademark of Mirror Image Internet. All other trademarks are the property of their respective owners.