Gyminee Acquires Fitness Tracking Company Exertrack
Gyminee, a fitness tracking social network and one of this summer’s 10 TechStars start-up companies, has acquired Exertrack, an online fitness tracking software and program provider. The merger brings over 11,000 new users to Gyminee’s growing network of more than 46,000 members. Terms of the deal were not disclosed.
“When Leslie Barry founded Exertrack almost 10 years ago in South Africa, he laid the foundation for today’s online fitness tracking community that’s now fueling our success,” said Gyminee founder and CEO Andy Smith. “Exertrack helped to validate our business model, and with this acquisition, we’re positioned to become a market leader and drive best practices in the fast-growing online fitness industry.”
Both companies have ties to TechStars. “In 2003, I tapped the advice of a blogger whose insight was just what we needed at the time,” said Barry. “That blogger happened to be Brad Feld, one of TechStars’ founders. He was one of the first to see the potential for this convergence.”
Paul Fawcett, Exertrack’s co-founder and creative director, helped guide the company to become one of the top fitness application sites on the Web with hundreds of workout program downloads per day. “Gyminee has made fitness more than just workouts and weight loss by building a community that motivates and challenges its members,” said Fawcett. “With Exertrack’s applications and programs adding depth to the network, Gyminee is now poised to lead the way in online fitness tracking.”
Huntsville, Ala.-based Gyminee is the premier social network for online fitness, food, nutrition and accountability tracking along with motivation programs for groups, gym buddies and challenges. For more information visit www.gyminee.com.
TechStars was founded by Boulder entrepreneurs and investors David Cohen, Brad Feld, Jared Polis and David Brown. Sponsors and supporters include Slice of Lime, ViaWest, Kendall, Koenig & Oelsner PC, Cooley Godward Kronish, Metzger Associates, w3w3 and Daily Candy. For more information, visit www.techstars.org.