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Multiplied Media Announces Video Streaming Capability on Poynt for the BlackBerry Bold

Posted on: Tuesday, 23 September 2008, 18:00 CDT

CALGARY, Sept. 23 /PRNewswire-FirstCall/ -- Multiplied Media Corporation is pleased to announce the release of a special version of Poynt designed specifically for the BlackBerry Bold to take full advantage of the video streaming capabilities native to the recently released smartphone.

Consumers have come to rely on the convenience that Poynt provides in finding local business and movie information. Now, owners of the BlackBerry Bold are able to utilize Poynt to view streaming movie trailers on their device. The new version is available to owners of the BlackBerry Bold in Canada and will be supported when the smartphones are released on the AT&T network in the United States.

"We don't believe that the consumer should be tied to their desktop to quickly get the information they need to plan their shopping, dining and entertainment needs," said John Lowe, CEO, Multiplied Media. "The release of the BlackBerry Bold has allowed us to add video streaming functionality to Poynt which provides a more robust experience for the consumer, no matter where they happen to be."

Poynt is a convenient and timesaving service that connects consumers to businesses and theaters at the moment they want to buy or acquire products or services. By entering search terms, the consumer is able to find businesses and movies near their location, get phone and address information as well as enhanced data such as interactive maps, movie reviews and the ability to purchase movie tickets.

Poynt's application for the BlackBerry takes advantage of the smartphone's robust capabilities including locates by GPS and IP detection, click-to-call, click-to-map and click-to-view-website functionality. The always on, always connected nature of the BlackBerry allows users of the Poynt local search service to get local business and movie information whenever and wherever they need it.

To download the beta version of Poynt, visit http://m.mypoynt.com/ from your BlackBerry browser.

About Multiplied Media Corporation ----------------------------------

Multiplied Media Corp. (http://www.multiplied.com/) has developed Poynt (http://www.mypoynt.com/), the first multimedia local search service available over Microsoft's Windows Live Messenger and AOL's AIM instant messaging networks. Through agreements with Yellow Pages Group in Canada, Idearc Media (Superpages.com) in the United States and t-info and Infobel in Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it's most convenient for the consumer. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Forward Looking Statements --------------------------

Certain statements in this release, other than statements of historical fact, may include forward-looking information that involves various risks and uncertainties. There can be no assurance that such forward-looking statements will prove to be accurate. Actual result and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral forward-looking statements are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. The Company assumes no obligation to update forward-looking statements should circumstances or management's estimates or opinions change, other than as required pursuant to applicable securities laws.

The TSX Venture Exchange does not accept responsibility for the adequacy

or accuracy of this release.

Multiplied Media Corporation

CONTACT: Andrew Osis, CFO & Director, Multiplied Media Corporation,(403) 313-3719, andrew.osis@multiplied.com; MEDIA CONTACTS: MargaretGlover-Campbell, Director, Communications, Multiplied Media Corporation, (403)313-3719, margaret.glover-campbell@multiplied.com

Source: PRNewswire-FirstCall

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