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Zeta Interactive's RelevantNoise(TM) Technology Shows the Impact of the Financial Crisis on the 2008 Presidential Election

Posted on: Wednesday, 24 September 2008, 15:00 CDT

NEW YORK, Sept. 24 /PRNewswire/ -- The recent market turmoil has touched almost every aspect of daily life and the 2008 Presidential election has not been an exception. The presidential election had previously dominated blogs, message boards and chat rooms across the large majority of the Internet.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080924/NY34944 )

Now, according to RelevantNoise(TM), Zeta Interactive's technology that mines the Internet's social media landscape -- including more than 100 million blogs, as well as countless message boards and online communities -- the buzz on the Internet has shifted a bit to factor in market concerns, causing some of the buzz that candidates have worked so hard to generate to be lost.

Between September 14 and September 20, the elections greatly overshadowed any discussion of an economic crisis by a factor of 87 percent to 13 percent. However, according to RelevantNoise, Barack Obama's volume, or online buzz, dropped 22 percent since during the week of the financial crisis, while John McCain's volume dropped by 18 percent.

Also during the economic crisis on Wall Street, McCain received approximately 14 percent more volume than Obama regarding their stances on the financial market, yet each candidate shared an equally negative tone in those posts -- with Obama receiving 53 percent negative and McCain 54 percent negative.

(Click here to see the volume and tonal charts) -- http://www.newscom.com/cgi-bin/prnh/20080924/NY34944

"With Zeta Interactive's RelevantNoise technology, we're able to show the impact that current events have on the electoral process and gauge how those events affect the voting public in the blogosphere," said Al DiGuido, CEO of Zeta Interactive. "As the eyes of the country focus on the challenging economic environment, we've found that people look to the candidates for answers and express themselves through the millions of blogs and online media sites available to them."

Even as the government steps in to quell some of the market instability, more financial institutions remain on the brink of joining the fray of the previous week and reaction in the blogosphere is sure to reflect any more dissatisfaction among social media enthusiasts. A growing number of organizations rely on social media technology to collect vital business and competitive intelligence to help drive decisions regarding their brands and products.

About RelevantNoise

RelevantNoise is a Web-based, user-driven social media mining tool that instantly taps into the over 100 million blogs, as well as message boards and online communities within the Internet's social media landscape, providing real-time feedback and insight on the consumer trends and opinions that help drive their behaviors.

In addition to measuring the volume and tone of conversations across the blogosphere, RelevantNoise also measures the influence level of bloggers, and provides links to all related posts. The technology is also able to measure competitors' Internet buzz as well, including share-of-voice. A company or political campaign can now compare the volume and tone of buzz surrounding its organization vs. the competition to help gauge the effectiveness of messaging and/or quickly change strategy when necessary.

Zeta Interactive continues to innovate the next generation of digital marketing for Fortune 1000 customers, and its clients, with full-service digital marketing offerings, including its award-winning RelevantNoise technology.

For more information on Zeta Interactive, please visit: http://www.zetainteractive.com/.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services -- from email and search marketing, to web site development, creative, business intelligence services and more. The company aims to be the leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. Zeta Interactive's specialty is in crafting strategies and programs for customers that help them acquire, retain, up-sell, cross-sell and win back their customers--cost effectively and efficiently. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc., Sony Electronics Inc., and LiveNation. For more information please visit: http://www.zetainteractive.com/.

For more information on Zeta Interactive's RelevantNoise go to http://www.relevantnoise.com/, or visit http://www.zetainteractive.com/.

Disclaimer

Zeta Interactive is committed to impartiality in all RelevantNoise searches and the resulting data in no way reflects the personal politics or ideologies of senior management and/or anyone associated on their behalf. Management understands the importance of objective and fair reporting of data when carrying out RelevantNoise searches and this disclaimer serves as notice of that lack of bias. Using search technology, natural language processing and data mining techniques, Zeta Interactive's Relevant Noise technology is able to tap into more than 100 million active online blogs, message boards and online communities to identify, analyze and document public opinion. The resulting data is considered public opinion and should be viewed as such when presented by Zeta Interactive. Zeta Interactive accepts no responsibility for alternate information or competing data presented by outside polling agencies.

Photo: http://www.newscom.com/cgi-bin/prnh/20080924/NY34944AP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Zeta Interactive

CONTACT: Matt Rizzetta, Dukas Public Relations, +1-646-808-3632,matt@dukaspr.com, for Zeta Interactive

Web Site: http://www.relevantnoise.com/http://www.zetainteractive.com/

Source: PRNewswire

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