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San Bruno Cable Chooses RGB Networks for Comprehensive Digital Video Network Upgrade

Posted on: Thursday, 25 September 2008, 09:00 CDT

RGB Networks, the leader in network video processing, today announced that San Bruno Cable, a municipally owned telecommunications company, has deployed numerous RGB products as part of an expansive digital video upgrade that includes digital local advertising insertion and migration to a completely digital network.

San Bruno Cable has been providing cable television service to the San Bruno, California community since 1971. Since that time, they have expanded their services to include digital cable, broadband Internet access and digital phone service. San Bruno strives to be a value-oriented service provider and has been able to do this -- while expanding services - by selecting cost-effective and reliable products from RGB Networks. San Bruno has so far deployed three of RGB's products for its digital headend upgrade: the Broadcast Network Processor (BNP), the Simulcast Edge Processor (SEP) and the Modular Media Converter (MMC).

"RGB's advanced products have allowed us to upgrade our system so that we can provide the absolute best in digital video to our customers," said Tenzin Gyaltsen, Cable Television Director with San Bruno Cable. "In addition, RGB's unparalleled customer service and support has allowed us to deploy their products easily without taking our focus away from our customers. We also transitioned from a legacy ad insertion system to an all-digital platform through use of their Broadcast Network Processor, which has proven to be a very good business decision."

Local advertising is a proven revenue generator, earning U.S. cable operators more than $4.7 billion last year. Though lucrative, the associated costs have kept most small operators from taking advantage of this opportunity. Fortunately for San Bruno Cable and other operators, RGB's BNP performs seamless ad insertion in addition to its other capabilities. The multi-function product and simple licensing model allow operators to immediately deploy the BNP for grooming custom channel line-ups, improving bandwidth efficiency via transrating and to support other critical applications, and to then implement local ad insertion when they are ready.

As part of its ambitious digital network upgrade, San Bruno Cable is using RGB's MMC to aggregate channels delivered to the company's headend via satellite. The BNP then combines these with off-air channels and then transrates them all in order to reduce the bandwidth requirements of each program without affecting picture quality. The BNP then inserts local ads into available advertising slots on the available programs. Finally, San Bruno Cable uses the SEP at the edge of their network to decode the digital programs to analog in order to support its analog subscribers.

"San Bruno's success demonstrates how RGB's products can be used as an integrated solution that helps operators of all sizes to deliver the best quality digital video to their subscribers, streamline their networks and generate or maintain local advertising sales revenues," said Lou Mastrocola, Vice President of Sales for RGB. "Products like the BNP allow San Bruno Cable to affordably deliver advanced digital video services, including digital local ad insertion, an important component of the revenue equation, as smaller cable operators transition to all-digital systems. Revenues are growing nicely and U.S. operators are projected to earn more than $5.1 billion this year thanks to local advertising."

About RGB's Products

RGB Networks offers a comprehensive suite of digital video networking products built on its unique Video Intelligence Architecture(TM) (VIA) which enable an unprecedented number of digital video streams to be processed in a small form factor of 1 rack unit (1RU). This exceptional stream processing density -- combined with transrating, statistical remultiplexing, digital overlay, digital program insertion (DPI), modulation and digital-to-analog decoding capabilities -- enables RGB's products to dramatically reduce the cost and complexity of delivering increasingly targeted, personalized and on-demand video services.

RGB's product line includes the BNP for targeted digital ad insertion, transrating and grooming; the Dynamic Bandwidth Manager (DBM), which enables up to 50 percent more VOD content to be delivered without increasing bandwidth; the Universal Scalable Modulator (USM), the industry's highest-density edge QAM; the MMC, for high density ASI-to-GigE conversion; and the SEP for edge decoding and analog modulation to implement digital simulcast architectures.

About San Bruno Cable

San Bruno Cable, a municipally owned cable company, has been delivering cable service to the San Bruno, California area since 1971. Today, after incorporating a series of system upgrades, San Bruno Cable's system passes approximately 15,500 homes serving nearly 9,750 customers with basic cable service, 3,200 customers with digital cable service, over 5,000 customers with high speed Internet service, and over 500 customers with digital phone service. San Bruno has also added HDTV and video-on-demand to their list of available services. San Bruno Cable's ability to self-sustain and be a source of revenue for the City's General Fund for over 36 years makes it a valuable asset to the San Bruno community.

About RGB Networks

RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture(TM) (VIA), RGB's VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.

For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.

Source: Business Wire

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