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Omnifone to Support Sony Ericsson Unlimited Music Phones

Posted on: Thursday, 25 September 2008, 12:00 CDT

UK-based Omnifone has signed an international strategic partnership with Sony Ericsson, to power a wide range of unlimited music phones. The service, PlayNow plus, is due to debut with Telenor in Sweden later in 2008.

The PlayNow plus-enabled mobiles will come bundled with up to 1,000 pre-loaded tracks at purchase and, at the end of the initial subscription period, will enable consumers to retain a specific number of their favorite tracks in a DRM-free MP3 format for use on their next phone, desktop computer or any other digital music device.

Omnifone and Sony Ericsson have agreed licensing terms with Universal Music Group, Sony BMG Music Entertainment, EMI Music, Warner Music Group and other independents for DRM-free Keep Your Favourites for Sony Ericsson handsets with unlimited access to a vast international content catalogue, localized for each individual market.

Martin Blomkvist, director and head of global content acquisition & partner management, at Sony Ericsson, said: "Omnifone was the clear partner of choice for PlayNow plus. As the leading independent provider of unlimited music services, Omnifone has enabled us to deliver the most innovative and attractive solution for our operator partners and end-users."

Source: Datamonitor

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