September 25, 2008

Today’s Teens Are Tomorrow’s Consumers

Today's teens have grown up in the age of technology, which means they have their own unique communication style and also a significant presence in the online world. It is especially important to be aware of the teen segment as marketing continues to move into the virtual arena, where teens spend a significant amount of their time according to Experian Consumer Research.

Knowing teens' developing spending habits, communication preferences, and favored pastimes are a few of the important characteristics of this generation that can help your company effectively convey its message to this target market. It's also important to keep in mind that today's teens are tomorrow's consumers, and while teens may not have as much money as adults, their opinions and attitudes are still developing, making them a valuable target.

To view the distinctive characteristics of today's teens, click here.

Experian Consumer Research is the Home of Simmons, the Voice of the American Consumer(TM) for over 50 years, and delivers the full suite of Simmons products and services. It is a full service, market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American Consumer. For more information, visit

 Contact: Patricia Lao Senior Marketing Representative Experian Consumer Research 600 Third Avenue | 16th Floor | New York, NY 10016 Phone: 212.471.2881 Fax: 212.471.2940 Email Contact

SOURCE: Experian Consumer Research