September 26, 2008
ImpreMedia and MySpace Join Forces to Present Live Web Streaming of Presidential Debates for Hispanic Audiences
ImpreMedia, the #1 Hispanic news and information company in the U.S. in online and print, and MySpace, the world's premier social network, today announced that they will again team up to offer Spanish-language coverage of the Presidential and Vice Presidential Debates. ImpreMedia's online portal, impre.com, will host live feeds of the Debates and provide simultaneous translation of the debates into Spanish, making the Debates accessible for the first time in Spanish to Spanish-preferred Hispanic voters.
The Spanish-language live coverage is also accessible on MyDebates.org, a new website that hosts interactive tools for viewers to virally engage in the political process, including a personalized issue scorecard, polling, reportable national statistics, and live web streaming. MyDebates is part of a landmark partnership between MySpace and the Commission on Presidential Debates (CPD) for the upcoming Presidential and Vice Presidential Debate series.ImpreMedia's online portal, impre.com, will host live feeds of the Debates and provide simultaneous translation into Spanish, making the Debates accessible to Spanish-preferred Hispanic voters. The first Debate between Presidential Candidates Senators Barack Obama (D) and John McCain (R) will stream live nationally tonight at 9:00 pm (EST).
"We are proud to offer this public service to Hispanic voters," said Arturo Duran, CEO of impreMedia Digital. "Hispanics will play a decisive role in this year's election, and there is a great desire on the part of the Hispanic community to be informed. Our live translation of the Presidential Debates allows Spanish-preferred voters the opportunity to follow the Debates in the candidates' own words."
Registration of Hispanic voters has grown 50% over the past ten years, according to the 2008 Pew Hispanic Survey, with some 18.2 million Hispanic voters now comprising 9% of the overall US electorate. Additionally, over 23 million Hispanics are on the web with growth projected to be 29 million by 2012 (eMarketer, July 2008). ImpreMedia is serving this growing voter population with its Voto Latino 2008 initiative, a robust multi-platform strategy covering the election in print, online and on mobile devices, and focusing on key issues as prioritized by the Hispanic community: election news, events, and voter education (http://www.votolatino2008.com). Over 41% of all U.S. Hispanics use an impreMedia product in the course of a month.
"MySpace is thrilled to once again team up with impreMedia to serve this influential, growing audience," said Lee Brenner, Director of MySpace IMPACT. "Providing the Hispanic community with Spanish-language translation of the Presidential Debates in real-time is an important part of MyDebates.org. We want to do everything possible to encourage Hispanic voters to participate in the elections in an informed manner."
MyDebates.org is part of the IMPACT channel, MySpace's hub for social and civic engagement, designed to empower MySpace users to make a difference in the world and to allow politicians, non-profits, and civic organizations to connect with MySpace's global audience.
ImpreMedia is the nation's leading Hispanic news and information company, online and in print. ImpreMedia provides advanced multi-platform media solutions for marketers to reach the rapidly growing and influential Hispanic market. Operating 26 online and print properties specifically targeted at the U.S. Hispanic population, impreMedia recently announced the launch of the multi-media national Latino web destination, http://www.impre.com, which combined with the company's print properties, reaches 41% of all U.S Hispanic adults every month. ImpreMedia is also the nation's largest Hispanic newspaper publisher with publications in the top 10 Hispanic markets, reaching 17 markets in total, representing 65% of the U.S. Hispanic population. Leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. For more information, visit their websites at: http://www.impremedia.com.
ImpreMedia portals and publications websites are: www.impre.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.diariosrumbo.com, www.vistamagazine.com, and www.contigola.com.
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace's international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News).
(*) Among the top 2000 domains comScore Media Metrix, August 2008. For more information on comScore Networks, please go to http://www.comscore.com.