AT&T to Market and Sell DirecTV's Service As Co-Branded Television Service
Posted on: Monday, 29 September 2008, 12:00 CDT
AT&T and US-based DirecTV have announced a commercial agreement by which AT&T will market and sell DirecTV's service as a co-branded satellite television service after January 31, 2009. Other terms of the non-equity agreement were not disclosed.
AT&T | DirecTV will become part of the AT&T Advanced TV video portfolio, alongside AT&T U-verse TV, after the expiration of AT&T's current satellite agreement with Dish Network. AT&T will offer, market and sell co-branded AT&T | Dish Network services through January 31, 2009.
Paul Guyardo, chief sales and marketing officer at DirecTV, said: "Our agreement with AT&T will provide endless opportunities to thrill consumers with an amazing suite of bundled entertainment and communications services at home and on the go. The real winners of this agreement will be our joint customers who will enjoy a singular, high-quality experience throughout their entire life cycle."
Source: Datamonitor
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