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FohBoh and Ideal Media LLC Announce Content Collaboration

September 29, 2008

SAN FRANCISCO, Sept. 29 /PRNewswire/ — FohBoh, the only B2B social networking website for the foodservice industry, and Ideal Media LLC, the leading Web 2.0 foodservice publishing company, today announced terms of a partnership under which each will share information resources with the other.

The initiative, which is designed to provide benefits to both audiences and the foodservice industry as a whole, is the latest example of a progressive Internet strategy whereby companies create content partnerships to broaden their reach through multiple access points.

“In less than a year, FohBoh has become the leading Business-Social network for the restaurant industry. We believe in the value of partnership and Ideal Media made our decision easy. There is no question they share our vision for the future and value of interactive user generated content,” said Michael L. Atkinson, CEO and co-founder at FohBoh, Inc.

“We knew that social networking and user-generated content would be critically important in this relationship-driven industry, but it’s not an easy thing to do well,” said Scott Allmendinger, Vice President and Group Publisher of Ideal Media’s foodservice group, which includes Restaurant Business, MonkeyDish.com, FoodService Director, and ID Access. “Through FohBoh we can offer a plug-and-play solution to complement all the other cool functionality on MonkeyDish.” MonkeyDish was recently named Best Site, B2B, in FOLIO magazine’s Ozzie Awards.

Under the terms of the agreement, MonkeyDish will debut a FohBoh-powered ‘Community’ tab featuring FohBoh’s 10,000-member social network along with user-generated content. FohBoh will be the exclusive provider of social networking tools to MonkeyDish. MonkeyDish will make its video library available to FohBoh allowing visitors to watch hundreds of educational videos, along with Speed Surf — a daily feed of need-to-know and idea-generating web content for busy foodservice operators.

About FohBoh

FohBoh, Inc. is the largest and fastest growing B2B social-business network for the $500 billion dollar U.S. restaurant industry. FohBoh(TM) offers a powerful platform to food and beverage professionals worldwide to connect, communicate, collaborate and transact business online. Founded by restaurant industry veteran Michael L. Atkinson and Silicon Valley technology veteran Ted Cohn, FohBoh was launched January 1, 2008 and is based in San Francisco. FohBoh is an interactive, content rich, blog and video-centric, online professional niche social network, community and business exchange, developed exclusively for the global restaurant industry. To learn more, visit http://www.fohboh.com/.

About Ideal Media LLC

Ideal Media LLC owns and operates Restaurant Business, MonkeyDish.com, FoodService Director, Beverage World magazines and ID Access web portal. Ideal Media is headquartered in Chicago, IL with a satellite office in New York, NY. http://www.idealmediallc.com/.

MonkeyDish, modeled after the iGoogle(TM) personalized homepage, was launched in May 2008 as a time-saving resource for the restaurant industry that collects content restaurateurs can use but often don’t have time to find themselves. Designed around a platform of moveable widgets, the site features add-content functionality, searchable local market consumer demographics, a translator button and localizable weather reports. MonkeyDish is winner of FOLIO magazine’s Ozzie Award for Best B2B website design. http://www.monkeydish.com/.

Ideal Media LLC

CONTACT: Michael Atkinson, Chairman|CEO of FohBoh, 1-800-928-8430,michael@fohboh.net; or Scott Allmendinger, VP|Group Publisher of MonkeyDish,+1-207-450-9378, sallmendinger@idealmediallc.com

Web site: http://www.fohboh.com/http://www.idealmediallc.com/http://www.monkeydish.com/




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