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Security Software is a Necessary Nuisance, Say Consumers in a Trend Micro Survey

September 29, 2008

CUPERTINO, Calif., Sept. 29 /PRNewswire/ — Trend Micro Incorporated , a global leader in Internet content security, found that for most consumers, Internet security software is like tedious dental visits — compulsory, but needed.

Memory consumption that slows down computers, high prices and lengthy scan times were top reasons why nearly half of the respondents surveyed report to be disgruntled with the security software choices offered on the market and believe that there has to be a better way to protect their computers than what’s available. Annoying pop-up messages on the computer screen and complicated programs that are difficult to use added to consumers’ disenchantment. Nearly 30 percent of those surveyed said that most security products do not live up to their manufacturer’s marketing promise.

For Trend Micro’s 2009 consumer suites, powerful security does not have to impede smooth performance. The recently launched Trend Micro(TM) Internet Security and Trend Micro(TM) Internet Security Pro have new features that are designed to confront consumers’ main dislikes about security software:

   -- Customers will experience up to over 40 percent lower memory usage and      nearly 50 percent faster boot-up time.   -- With the state aware feature, scans and updates happen only when it's      convenient for users -- no inconvenient in-product messages while they      are watching a video, conducting a PowerPoint presentation, or playing      a computer game.   -- Spam blocking is improved - - regardless of volume, spam gets blocked      without adversely affecting computer performance.   -- One-streamlined-installation step.    

The products are powered by the Trend Micro(TM) Smart Protection Network, a cloud-client security infrastructure that correlates Web, and email threat data by using reputation technologies that compare threats against in-the-cloud threat databases. This means that customers receive real-time protection against the latest Internet threats while enjoying online activities to the fullest.

Security software: The ‘problem child’

The survey found that among other software programs used at home, security software is most troublesome to consumers. Almost one third of the respondents said they had the most problems with security software over the past year. And while half of the respondents were not able to pick one computer software category that has the worst products, 12 percent of them perceived the computer software category to be most inferior compared to other consumer categories such as gaming, MP3 and video software.

For some respondents, a malware infection that couldn’t be resolved led them to take the drastic measure — 30 percent of them simply have given up and bought a new computer. In addition, among those whose computers have been infected with malware in the last six months, 17 percent reported they had to format the hard disk and reinstall Windows to get rid of the malware.

Despite dislikes, most consumers depend on their security software for protection

The majority of respondents agree that security software needs to be installed on their home computers, especially in an Internet-age where cybercrime is targeting both individuals and corporations. Eighty-two percent of respondents said that the best part about security software is that it protects their PCs against malware; 39 percent like the frequent updates their software performs; and only 4 percent found no redeeming value in security software.

“I’m extremely proud of our most recent consumer products for 2009 because this year, we focused on ‘smarter’ protection against data-stealing threats but with minimum impact on computer memory resource,” said Carol Carpenter, vice-president of consumer marketing at Trend Micro. “We strive to deliver the best products we can create for our consumers.”

The Trend Micro survey, which included over 600 U.S. respondents who have paid subscriptions to Internet security software and are the primary decision makers regarding the purchase of these software programs, focused on consumer’ likes and dislikes of current consumer security software products.

About Trend Micro:

Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. A pioneer and industry vanguard, Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. Visit TrendWatch at http://www.trendmicro.com/go/trendwatch to learn more about the threats. Trend Micro’s flexible solutions, available in multiple form factors, are supported 24/7 by threat intelligence experts around the globe. A transnational company, with headquarters in Tokyo, Trend Micro’s trusted security solutions are sold through its business partners worldwide. Please visit http://www.trendmicro.com/.

Trend Micro Incorporated

CONTACT: Andrea Mueller, Senior Public Relations Specialist of TrendMicro Incorporated, +1-408-863-6583, andrea_mueller@trendmicro.com

Web site: http://www.trendmicro.com/




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