San Francisco, Miami and Los Angeles Are the Most Connected Cities, Based on Home Networking Adoption, According to MultiMedia Intelligence
Posted on: Tuesday, 30 September 2008, 03:00 CDT
Among the top designated marketing areas (DMAs), San Francisco, Miami and Los Angeles are the most connected cities, based on home networking adoption, according to new research from MultiMedia Intelligence. A wired or wireless home network allows consumers to connect multiple PCs and printers, and to share Internet access among computers.
"Our research identified significant variations among major metropolitan areas," said Mark Kirstein, President of MultiMedia Intelligence. "San Francisco has the highest household home networking adoption rate of 28% among the top DMAs. In contrast, the San Antonio, Chicago and Cleveland DMAs have among the lowest home networking adoption. This reflects, in part, the varying regional demographics."
Rank DMA 2007 1 San Francisco 28% 2 Miami 27% 3 Los Angeles 26% 4 Dallas 24% 5 Washington DC 25% 6 Philadelphia 23% 7 New York 22% 8 Atlanta 22% 9 Houston 22% 10 Boston 20% 11 Detroit 20% 12 San Antonio 17% 12 Chicago 16% 14 Cleveland 15%
MultiMedia Intelligence also found that:
-- Home networking adoption correlates directly with household income. Households with income above $250,000 have an adoption rate exceeding 40%, while only 7% of households with incomes below $25,000 have home networks.
-- An overall computing trend towards notebook computing has become a major catalyst for data-centric home networking. Consumers who access the Internet from home with a notebook PCs are more than twice as likely as the average household to have a home network.
"The Connected Home: Identifying the Target Consumer for Internet-Connected TV Devices and Home Networks" characterizes the target consumer for Internet-connected consumer electronics.
This research results from MultiMedia Intelligence's strategic partnership with Experian. The partnership combines MultiMedia Intelligence's vast industry expertise, market sizing, forecasting models and databases with Experian's Simmons National Consumer data on behavior, psychographics, lifestyles, opinions and attitudes.
For more information, visit www.MultiMediaIntelligence.com or contact Mark Kirstein (480) 626-1685 Mark@MultiMediaIntelligence.com.
About Multimedia Intelligence
MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. We look beyond the classic 'three screens,' which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models.
Source: Business Wire
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