September 30, 2008

Need to Know

By Anonymous

Why should I attend? aditech aims to connect people, generate debate and help marketers utilise technology to produce results. With 180 exhibitors and a range of quality speakers, there will be something of interest for every attendee.

Where, when and how to get there

The exhibition takes place on September 24 and 25 at the Olympia National Hall. The entrance is on Hammersmith Road. The nearest station is Kensington Olympia on the District and London Overground lines.

How do I register?

It is free to register in advance at, giving access to the exhibition hall, Google University and free seminars. Save time on-site by printing your confirmation with your electronic badge or your registration number. Your visitor or delegate badge will be printed when you check in on-site.

Seminar highlights

Content is the focus of the 2008 show, with the number of free educational seminars on the exhibition floor doubled from 40 sessions in two theatres last year to over 80 seminars in six theatres this year. Topics include search, web analytics, social media, behavioural targeting, email marketing and video.

Specialist centres

ad:tech has retained and expanded the popular Google University, where experts will explain more about Google AdWords and how it can help businesses of all sizes. There is also a search clinic where marketers are invited to talk about how to optimise their search and key words. In addition, on day one, the IDM Academy will offer delegates tasters from the IDM training portfolio.

ad:tech conference

Speakers include:

JP Rangaswami, managing director, service design, BT; Patrick Parodi, chief marketing officer, Amobee; Nigel Morris, chief executive, Isobar; Jeffrey W. Hayzlett, chief business development officer, Eastman Kodak Company; Steven Canvin, marketing manager, Lego; Andy Mihalop, search director, i-level

Making the most of ad:tech

This year ad:tech has introduced an area specifically for networking - complete with a bar and entertainment. The conference sessions have also been broken up to allow more free time to digest and discuss concepts.

Copyright Haymarket Business Publications Ltd. Sep 2008

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