InfoSpace’s Dogpile.Com Launches New Adoptable Pet Widget With Petfinder.Com
Dogpile.com, the flagship search site of InfoSpace, Inc. (NASDAQ: INSP) — a leading developer of metasearch products, announced today that it has leveraged its relationship with Petfinder.com to launch a downloadable social networking widget designed to connect animal lovers with pets in need of homes. InfoSpace announced its partnership with Petfinder.com, the largest online database of adoptable pets, in August of this year.
Consumers who download the Dogpile adoptable pet widget application will have easy access to information on pets available for adoption through Petfinder.com right from their Facebook or MySpace page. The application dynamically imports Petfinder adoptable pet of the day with “adopt me” information, and allows users to customize their widget by desired animal type, breed and location. Once the widget is downloaded from Dogpile.com or Petfinder.com, users can share information between friends on the social sites.
InfoSpace also has added Petfinder.com content to the Dogpile toolbar. Users who download the Dogpile toolbar will be able to access the Petfinder site and its database of adoptable pets right from their browser.
In addition, Dogpile will utilize its Intellifind(R) technology to integrate relevant Petfinder content into its search results on the Dogpile.com site. Dogpile’s Intellifind technology utilizes sophisticated query intelligence to asses the likely intent behind every entered query, enabling Dogpile to return more relevant search results from a wider array of content sources. When Dogpile users enter various pet-related search terms, relevant Petfinder content will be displayed along with content from the leading search engines.
“Petfinder’s audience of animal lovers is naturally drawn to the Dogpile site and Arfie our mascot, so it makes sense for us to build on our relationship with Petfinder,” said Aaron Rosenstein, Sr. Director of Marketing for InfoSpace. “With this new widget, we are providing an easy-to-use tool that will help people who are looking to adopt a pet. Also, we get the opportunity to introduce the Petfinder audience to Dogpile’s great search capabilities.”
The widget is a product of the recent partnership between Dogpile and Petfinder, created to increase awareness of and drive traffic to Dogpile.com, as well as promote Petfinder’s pet-related content and encourage the adoption of more than 250,000 adoptable pets within Petfinder’s network of almost 11,000 local shelter and rescue groups.
“We are thrilled to be able to make our database of adoptable pets and information on pet behavior and health more widely and easily available through this widget,” said Betsy Saul, SVP and co-founder of Petfinder. “Bringing fresh information on adoptable pets to Dogpile’s animal-friendly users on a daily basis will help raise awareness of the hundreds of thousands of abandoned pets available for adoption across the country.”
Consumers can download Dogpile Adoptable Pet widget and Dogpile toolbar from both the Dogpile and Petfinder Web sites.
Dogpile brings users the best of the Web by searching and aggregating results from Google, Yahoo!, MSN and Ask. To learn more about Dogpile and Petfinder, please visit www.dogpile.com and www.petfinder.com.
About InfoSpace, Inc.
InfoSpace, Inc. is a leading developer of metasearch products to help people easily search and discover the web. InfoSpace uses its proprietary metasearch technology that combines the top results from the leading search engines to power a portfolio of branded Web sites, including Dogpile (www.dogpile.com) and WebFetch (www.webfetch.com.) For the second consecutive year, Dogpile ranked highest in customer satisfaction among search engines, according to JD Power and Associates. More information can be found at www.infospaceinc.com.
For millions of people everyday, Dogpile goes beyond search as usual by providing a fun and engaging place to discover all the web has to offer. Dogpile is a business of InfoSpace, Inc. (NASDAQ:INSP). For information about InfoSpace, please visit: http://www.infospaceinc.com.
Petfinder.com is an online, searchable database of animals that need permanent homes. A directory of over 11,600 animal shelters and adoption organizations across the USA, Canada and Mexico, the organization’s technology helps visitors search adoptable pets in their areas that fit their family’s individual needs and preferences. In addition, Petfinder.com also offers a wealth of information about how to select a family pet and how to raise and care for an animal. The Web site is free to use. Animal shelters and placement groups can register to join Petfinder.com online and can start entering pets the same day. Petfinder.com was named one of TIME magazine’s 50 Best Web Sites of 2008.
Cautionary Note about Forward-Looking Statements
This release contains forward-looking statements regarding InfoSpace’s agreement with Petfinder.com, InfoSpace’s metasearch products and services and InfoSpace’s expectations regarding the manner in which consumers will be able to use its new products. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Forward-looking statements include, without limitation, statements regarding the extent of exposure to the Dogpile brand, the functionality of InfoSpace’s new applications and products, the increase in awareness of and traffic to Dogpile.com and the encouragement of cross-traffic between Dogpile and Petfinder. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect InfoSpace’s actual results include the scope and timing of user adoption and implementation of InfoSpace’s new applications and products, and market acceptance of current and future applications and features of InfoSpace’s metasearch technology products and services, including widgets and toolbars, the performance of InfoSpace’s applications and products, and the actual performance under the agreement with Petfinders.com. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in InfoSpace’s most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q as filed from time to time with the Securities and Exchange Commission, in the section entitled “Risk Factors.” Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. InfoSpace undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.