Bharti-Airtel Selects envIO to Add Social Marketing to Hello Tunes Service
Posted on: Tuesday, 30 September 2008, 09:00 CDT
Indian telecom company Bharti-Airtel has selected US-based envIO networks's envIOWorks platform to add social marketing to its Hello Tunes Manager service, which is available via a free download.
According to envIO networks, Hello Tunes Manager builds a social marketplace around Bharti-Airtel's Hello Tunes ringback tone service. With Hello Tunes Manager, users can search the Hello Tunes catalog to find the latest choices, receive recommendations from their friends or new tune promotions from the envIOWorks platform.
Prakash Iyer, founder and CEO of envIO networks, said: "We believe our success at Airtel is an excellent validation of our Vision. Mobile content is inherently social, and mobile users want a social experience around this content. Our platform delivers this -- and unleashes the power of social marketing to accelerate discovery and consumption of all types of mobile content."
Source: Datamonitor
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