September 30, 2008
Nokia Launches Metro Targeting, Enabling Mobile Advertisers to Reach Top U.S. Areas Through the Nokia Media Network
BOSTON, Sept. 30 /PRNewswire/ -- Nokia today announced a new offering that lets advertisers target their mobile campaigns to consumers in 10 major metro areas of the United States on the Nokia Media Network. The Nokia Media Network is a premium mobile advertising network comprised of top-tier publishers such as Hearst and TV Guide, operator partners such as Sprint, and Nokia services such as Nokia.mobi.
"The ability to target mobile ads to specific metro areas makes local advertising a reality on the mobile device," said Tom Henriksson, head of Nokia Interactive Advertising. "This is particularly compelling for advertisers that want to leverage mobile for local promotions and regional advertisers that want to reach their core customer base. And, in an election year, when other forms of local media are saturated with political advertising, mobile is now a viable, uncluttered medium for reaching key segments in specific geographies."
The Nokia Media Network's Metro Targeting maximizes the return on advertising investment for national and large regional advertisers by serving ads to mobile users in specific geographical areas. Metro Targeting makes local advertising easy by enabling brands to tailor mobile ads to their desired audiences in key metro areas, corresponding to the same Designated Marketing Areas (DMAs) used in traditional media planning, including:
-- Atlanta, GA -- Boston, MA -- Chicago, IL -- Dallas-Ft. Worth, TX -- Los Angeles, CA -- Minneapolis-St. Paul, MN -- New York, NY -- San Francisco-Oakland-San Jose, CA -- Seattle-Tacoma, WA -- Washington, DC
Nokia Interactive Advertising helps brands reach the potential global audience of 3.3 billion consumers with mobile devices. Through the Nokia Media Network and Nokia Interactive Solutions, Nokia Interactive Advertising provides brands with all they need to connect with and engage consumers with mobile advertising.
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.