October 1, 2008
Easy2 Technologies Announces Strategic Partnerships
CLEVELAND, Oct. 1 /PRNewswire/ -- Easy2 Technologies, a leading full-service provider of rich retail content and online product demonstrations, has announced a number of new partnerships with online retailers including Circuit City, The Source by Circuit City, Home Decor Products, Inc. and EB Carlson.
Easy2 will serve as the preferred online product demo provider for multi-channel retailers Circuit City and The Source (Circuit City's Canadian division), allowing the partner companies to offer a dynamic combination of information and interactive demos on their retail sites through Easy2's Web-based MYO (Make Your Own) application. Through the partnership, MYO will serve as the preferred method for creating and distributing interactive product demos across the company's network retail sites.
Additionally, a preferred partnership for interactive demos and other content has been established with leading online retailer, Home Decor Products, Inc., an authorized product dealer of more than 800 premium brand-name household items sold through HomeClick.com, AbsoluteHome.com, Barbecues.com, Hechinger.com and HomeClickPro.com. E.B. Carlson Marketing, Inc., a manufacturer's representative company servicing more than 40 consumer electronics brands, has also entered into a production and syndication referral partnership, where Easy2 will serve the interactive product demo needs of the company and its clients.
Easy2's partnerships have the primary goal of providing consistent and relevant content to each online retailer. The programs are typically funded through vendor participation, with retailers benefiting from the resulting high-quality interactive product demos. Easy2 also works in conjunction with its partners to save them time by ensuring the quality of the content, applying retailer guidelines, hosting all content and cross-promoting the rich media solutions.
"These partnerships offer the ability for our clients, and their affiliates, to help customers get a feel for products as if they were shopping in-person at a retail location, while still experiencing the ease and convenience of online shopping," said John Bukovnik, Easy2 president and co-founder. "Additionally, all networked partner sites have a consistent look and feel without the company having to store or manipulate the content. We handle the syndication directly, which is a value-added benefit of working with Easy2. We are pleased that these newly established partners realize the value."
As the only application of its kind, MYO allows in-house Web teams, product managers or anyone in sales, marketing or merchandising with little or no technical or creative experience to develop high-impact demonstrations for their Web sites. By using existing text, photos, videos or flash animations, a product demo can be created in under an hour, eliminating six-week production cycles and thousands of dollars in fees.
Current and future clients and partners can also look forward to additional applications that will be released later this year, allowing for the creation of training programs, buying guides, product selectors and other online visualization tools.
Easy2 Technologies is a leading provider of "rich retail" content, including its exclusive MYO (Make Your Own) Web-based application allowing non-technical manufacturing personnel to create interactive product demos. The company also develops buying guides, product selectors and visualization tools for the home improvement, consumer electronic, juvenile, sporting good and craft industries. Headquartered in Cleveland, Ohio, Easy2 specializes in providing creative online merchandising and training solutions to national manufacturing and retail clients, including DeWALT, Circuit City, D-Link, Cub Cadet, Buy.com, Samsung, Lowe's, InSinkErator and Moen. For more information, visit http://www.easy2.com/ .
CONTACT: Amber Zent of Robert Falls & Co. Public Relations,+1-216-696-0229, [email protected], for Easy2 Technologies
Web site: http://www.easy2.com/