October 2, 2008

Easy2 Technologies Forms Partnerships With Online Retailers

Easy2 Technologies, a provider of retail content and online product demonstrations, has announced a number of new partnerships with online retailers including Circuit City, The Source by Circuit City, Home Decor Products and EB Carlson.

Easy2 will serve as the preferred online product demo provider for multi-channel retailers Circuit City and The Source (Circuit City's Canadian division), allowing the partner companies to offer a dynamic combination of information and interactive demos on its retail sites through Easy2's web-based Make Your Own (MYO) application. Through the partnership, MYO will serve as the preferred method for creating and distributing interactive product demos across the company's network retail sites.

Easy2's partnerships have the primary goal of providing consistent and relevant content to each online retailer. The programs are typically funded through vendor participation, with retailers benefiting from the resulting high-quality interactive product demos.

Easy2 also works in conjunction with its partners to save them time by ensuring the quality of the content, applying retailer guidelines, hosting all content and cross-promoting the rich media solutions.

John Bukovnik, president and co-founder of Easy2, said: "These partnerships offer the ability for our clients, and their affiliates, to help customers get a feel for products as if they were shopping in-person at a retail location, while still experiencing the ease and convenience of online shopping.

"Additionally, all networked partner sites have a consistent look and feel without the company having to store or manipulate the content. We handle the syndication directly, which is a value-added benefit of working with Easy2. We are pleased that these newly established partners realize the value."