October 2, 2008

“Adventures of Ana L’Tech” Viral Video Gains Global Audience

"The Adventures of Ana L'Tech" -- a 6 minute video that mixes science and fun with not-so-subtle Monty Python references - has been viewed more than 10,000 times in at least 115 countries.

The video, produced by Analtech, Inc. - the only U.S. manufacturer of Thin Layer Chromatography plates - and the Delaware Film Company, was launched on September 17, 2008 with a premier before more than 100 members of the Delaware BioScience Association.

"The response has been overwhelming," said Steven Miles, General Manager of Analtech. "We've seen the video posted on dozens of web sites ranging from Wired.com to blogs in Sweden and Brazil. What's most exciting, though, is the responses from teachers who say they are sharing this with their students and the e-mails from scientists around the world who have some fascinating applications for this separation technology."

"From a marketing perspective, this is a resounding success," said Micky Jones, Assistant Marketing Director for Analtech. "The vast majority of those 10,000 viewers are the scientists, professors, lab techs, and students who are on the cutting edge of separation science."

The video takes its cue from the famous "witch trial" scene in "Monty Python and the Holy Grail" - but in this case the young lady accused of witchcraft is able to demonstrate separation science using a Cyclograph centrifugal device, not only saving her life but also exposing corruption and freeing her people.

The video features the talents of several prominent figures from Delaware, including U.S. Congressman Michael N. Castle, Delaware State Auditor Tom Wagner, popular talk show host Rick Jensen, World Trade Center Delaware Executive Director Rebecca Faber, and members of the Delaware BioScience Association.

Much of the feedback on the video has centered around the production value. The project was filmed on the industry revolutionizing RED camera. Users of the Ultra-HD camera include Peter Jackson and Steven Soderbergh.

"We're very fortunate to be early adopters of this technology," said writer/director Christopher Stout of the Delaware Film Company. "We're no longer limited to 35mm for our high-end projects. This was such a fun project that we really wanted to treat it like a film so it would rise above your average online video."

The entire film can be viewed through YouTube, Vimeo, Funny or Die, AOL Video, and more than 20 other video sharing sites, but can be viewed in high definition through www.AdventuresOfAna.com.