• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Behind the Firewall Report: Social Networking for the Corporate Travel Industry

Posted on: Thursday, 2 October 2008, 15:00 CDT

Research and Markets (http://www.researchandmarkets.com/research/b16f45/behind_the_firewal) has announced the addition of the "Behind the Firewall: Social Networking for the Corporate Travel Industry" report to their offering.

Many corporate travel managers and buyers view the growth of sites such as MySpace or Facebook as an Internet phenomenon that has little impact on their day-to-day jobs. This is not only a naive view, but it also represents a significant missed opportunity for the corporate travel industry.

The offline influence of these corporate communities has always had an impact on employee behavior. Finding a way to capture the effects of this community electronically can have an impact on corporate traveler behavior.

Key Topics Covered: Overview - Introduction The Generational Gap - Traveler Behavior: The Business/Leisure Blur - The Long Tail Effect - Social Networking and Traveler Complaints - The Corporate Travel Manager/Buyer's Role as a Communication Facilitator - Integration with Existing Corporate Travel Technology - Web 2.0 and the Enterprise - Mobile Social Networking: The Next Frontier - Dopplr: A Social Networking Application for Business Travelers Summary

For more information visit http://www.researchandmarkets.com/research/b16f45/behind_the_firewal

Source: Business Wire

More News in this Category