General Mills Introduces New Pancake Mix

General Mills, a manufacturer and marketer of branded consumer foods, has launched the new Fiber One Complete Pancake Mix.

The company claims that the new product will deliver five grams of fiber and at least 10 grams of whole grain per serving.

Dan Raynak, marketing manager for General Mills, said: “People often associate eating fiber with bland-tasting, coarse products, but Fiber One is changing this perception. It’s the perfect way to show the whole family that fiber can be a flavorful delight.”