October 3, 2008

AMA and Shutterfly Implement Interwoven Web Solutions

American Medical Association and Shutterfly, a provider of internet-based social expression and personal publishing service, have implemented Interwoven web solutions to increase online conversion rates, sales, and customer engagement.

Interwoven web solutions are expected to allow these companies to create, deliver, and optimize content to maximize online business performance.

To improve service for existing members and attract new members, the American Medical Association (AMA) is using Interwoven's Targeting and Engagement and Composite Application Provisioning solutions. These allow the AMA to deliver relevant research and information to defined audience segments. Additionally, the AMA can create and publish online content with minimal oversight from IT.

Shutterfly has already implemented Interwoven MediaBin to manage its digital assets. As Shutterfly continued to grow and enhance its ability to target content to both known and anonymous visitors, it has selected Interwoven's complete web solutions platform for online marketing, including web content management, site provisioning capabilities, website optimization, and targeting.

Ben Kiker, chief marketing officer of Interwoven, said: "More than a decade after the first browser was introduced, many marketers still lack the technology and processes to effectively deliver the right content to the right customer at the moment of highest impact. Interwoven's ability to manage the entire content lifecycle allows companies to achieve this desired outcome, and in turn build and strengthen customer engagement."