October 6, 2008

Dealix Selected By Edmunds.Com to Represent Its Exclusive Premier Dealer Program

REDWOOD CITY, Calif., Oct. 6 /PRNewswire/ -- Dealix, the leading provider of quality automotive leads for dealerships, dealer groups and automotive manufacturers and a division of Cobalt, announced today that it has been selected by Edmunds.com to represent its exclusive Premier Dealer Program. This is only the second time the nation's largest automotive portal has chosen another company's national sales team to represent its product.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071213/COBALTLOGO)

With the Edmunds.com Premiere Dealer Product in its portfolio, the Dealix sales team will enhance its ability to offer dealers a marketing product that delivers in-market customers while building brand awareness and leadership.

Dealix's experience and leadership position, with the largest sales force and more new car dealer customers than any other third-party lead provider, ensure that dealers nationwide will have access to this exceptional marketing opportunity.

"We're honored to be selected by Edmunds.com to promote their Premier Dealer Program," Kevin Hunt, Vice President of Sales for Dealix said. "The Premier Dealer Program is a great addition to our product set and provides dealers with tremendous value. As a leader in the industry, we are continually focused on meeting the needs of our customers and bringing them the best services available through product development and key partnerships."

Edmunds.com is one of the leading online resources for automotive information. Over 15 million consumers visit the site each month to shop for a vehicle. The Edmunds.com Premier Dealer Program provides dealers with exclusive territories, top spot logo treatment on the Edmunds.com Dealer Locator, a dealer endorsement message, premium branded dealer ad placements and exclusive, custom-designed premier dealer pages. The Program is designed to drive more website traffic, phone and email leads from serious car shoppers and an associated increase in vehicle sales.

"Dealix has a tremendous sales staff, both in size and in quality," remarked Sean Peoples, Executive Director, Business Development for Edmunds.com. "We are confident that the team will do an excellent job communicating the value of this program and helping dealers realize bottom-line gains as a result."

There are a limited number of advertising opportunities available in any given market for a given brand, as the Program is exclusive and the number of territories finite. For more information about the Program, dealers should call Dealix at 800-717-8103.

About Dealix

Dealix, a division of Cobalt, is the world's leading provider of quality automotive leads for dealerships, dealer groups and automotive manufacturers. Dealix has the broadest and highest quality lead supply network in the industry, including partnerships with Edmunds.com, MSN Autos, Kelley Blue Book, AOL Autos and Yahoo! Autos. Dealix's advanced quality control and routing technology matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality user experience while providing dealers one of the most efficient methods to sell more cars.

About Edmunds Inc.

Edmunds.com, Inc. publishes four Web sites that empower, engage and educate automotive consumers and enthusiasts. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value(R), is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in January 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in February 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

    Contacts:    Amy Hatch    Cobalt    206.219.8132    [email protected]     Jeannine Fallon Edmunds.com    610.544.4088    [email protected]  


CONTACT: Amy Hatch of Cobalt, +1-206-219-8132, [email protected]; orJeannine Fallon of Edmunds.com, Inc., +1-610-544-4088, [email protected]

Web site: http://www.cobalt.com/http://www.edmunds.com/