October 6, 2008
Podaddies Gets One Million Views of Viral Video for Holiday Inn Express and Digitas
SAN FRANCISCO, Oct. 6 /PRNewswire/ -- Podaddies announces its partnership with Digitas (http://www.digitas.com/) on Holiday Inn Express' second season of "The Smart Show" campaign (http://www.hiexpress.com/thesmartshow). The web series, which first premiered last year, targets the business traveler with tips, ideas, facts, and other entertaining segments, and integrates Web and video content with promotional offers and brand sponsorship.
Episodes of the web series are embedded into Facebook applications and distributed to ten other User Generated Video sites around the internet, including YouTube. The goal of the campaign is to achieve one million views which Podaddies is on track to exceed. Since its inception in early July, the campaign has already attracted more than 1,000,000 views and greater than 100,000 views in a recent single week. Specializing in viral marketing and video advertising, Podaddies has noted that thousands of Facebook users have already shared these videos with their personal network of friends -- indicating a level of engagement well beyond a simple impression. "We are very excited by this opportunity to work with Digitas and Holiday Inn Express in distributing The Smart Show," said Nate Pagel, President of Podaddies, "The format of The Smart Show allows for an unique experience for users to engage with the content and interact with the media, and we are thrilled to be playing an integral role in attracting its viewership."
New episodes of "The Smart Show" are being produced in a collaborative effort between Digitas' new brand content platform, The Third Act:, and Endemol USA, and air every Tuesday and Friday, with its full run taking the show from July through October. The show is hosted on blip.tv and distributed to a number of other online video sites, as well as "The Smart Show" website. "The Smart Show" website delivers content that appeals to business travelers.
Podaddies is a video platform and services company concentrating in social media engagement and online video advertising. Podaddies has the premiere in-stream video advertising platform focused on advertising, online video sites, social networking sites, podcasts and viral video launches. The platform enables brands to extend their reach to previously unreachable markets and can target video in ways that others can't: by genre, geography, tags, keywords, etc. Podaddies campaigns are seeing click-through rates several times the industry average.
Podaddies also manages viral video launches generating millions of views for its clients' videos on major social networks and has a unique Podcast solution that tracks engagement post-download. Podaddies is based in San Francisco, California and is privately funded by executives formerly with such companies as Google, Microsoft and frog design.
Digitas is a leading digital marketing agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act:, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world's only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi -- a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.
Paris-based Publicis Groupe S.A. is the world's fourth largest communications group, the world's second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.
CONTACT: John Dillon of Podaddies, +1-415-552-9000
Web site: http://www.podaddies.com/http://www.digitas.com/http://www.hiexpress.com/thesmartshow