October 7, 2008

Preparing for Expansion, Multicast Strengthens Management Team

ATLANTA, Oct. 7 /PRNewswire/ -- Multicast, the market-leading Internet video platform company, today announced the appointment of Doug Hadaway as CFO and VP of Operations as it gears up for further expansion. In this role, Hadaway will play an integral role in managing the company's day-to-day business operations and the strategic development and domestic and international expansion of the rapidly growing internet video management and delivery company.

"Organizations of all sizes are increasingly adopting strategies for online video communications with customers, employees and other constituents. Our Internet video platform, Vidego(TM), gives customers all of the tools needed to convert, manage and publish video content from one unified console," said Lou Schwartz, Founder and CEO of Multicast. "We have experienced tremendous growth and Doug's track record of successfully scaling companies in the technology industry to accelerate growth makes him an ideal fit for Multicast," continued Schwartz.

Prior to joining Multicast, Hadaway served as CEO and CFO of Marketworks, a leading software-as-a-service (SaaS) e-commerce provider, where he orchestrated the company's merger with ChannelAdvisor Corp. Prior to Marketworks, Hadaway was CFO at Synchrologic, which pioneered technology enabling wireless synchronization of email and personal information to smart phones and other mobile devices. In his 23 years of experience, Hadaway has played an integral role in raising more than $200 million in capital and managing acquisitions aggregating in excess of $500 million. Hadaway also held executive-level financial and strategy positions with Netzip, Link2Gov and Premiere Global Services.

"Multicast has established itself as a leader in providing solutions that enable companies, large and small, to manage and deliver video online," said Hadaway. "The company enjoys a tremendous amount of momentum today and I believe the opportunity to build upon that success in new markets and geographies is both substantial and exciting."

Hadaway resides in Atlanta with his wife and three teenage sons. He currently serves as a Coach in the Technology Association of Georgia and Advanced Technology Development Center's CapVenture program, where he mentors start-up technology companies.

About Multicast

Multicast is an Internet Video Platform company delivering an end-to-end management and delivery service for live and on-demand video communications. Multicast offers a best-of-class internet Video Platform, Vidego(TM) that features integrated modules, which automate all aspects of the digital media value chain - from transcoding to asset management to publishing, monetization, and analytics. With specific industry solutions, Multicast delivers over 3,500 live Internet broadcasts each month and services nearly 1,000 customers around the world. Multicast has uniquely positioned itself as an industry leader in the delivery of online video. Founded in 2000, Multicast is privately-held and headquartered in Atlanta, Georgia. For more information, please visit http://www.multicastmedia.com/.

   For more information:   Justin Siefert                   Pam Hege   Wunderkind Public Relations      Multicast Media   404-601-3660 x 113               678-325-4208   [email protected]        [email protected]  


CONTACT: Justin Siefert, Wunderkind Public Relations, +1-404-601-3660 x113, [email protected]; or Pam Hege, Multicast Media, +1-678-325-4208,[email protected]

Web site: http://www.multicastmedia.com/