October 7, 2008
Popular Youth Web Sites Expose Teens, Tweens to Images of Violent Behavior, Substance Abuse
WASHINGTON, Oct. 7 /PRNewswire/ -- Director of National Drug Control Policy, John P. Walters, today released a startling data compilation indicating the extent to which Internet sites -- particularly those that post user-generated content -- can spread misinformation and facilitate dangerous behaviors among teens, tweens, and younger children. These behaviors can include drug and alcohol use, self-mutilation, extreme violence, and anorexia and other eating disorders. While many parents are becoming aware of the risks of online pedophiles and other sexual predators, the majority of parents are unaware of the nature and extent to which their children are exposed to or engaging in dangerous behaviors online.
A new Nielsen Online study, conducted on behalf of the Office of National Drug Control Policy (ONDCP) during the month of June and released today, measured the online viewing habits of teens, and tracked their exposure to drug-related content. The findings reveal that one in 20 teens who are viewing online videos watched one or more drug-related videos during a one-month period. The analysis found that more than a third of those viewing drug-related content are under the age of 16.
ONDCP's data snapshot of teen online exposure shows that:
-- Nearly one in 20 teens online viewed drug-related videos during a one- month period; 35 percent were under age 16 (Nielsen Online Custom Study);
-- Almost 40 percent of drug-related videos contain explicit use of drugs and/or intoxication (Nielsen Online Custom Study);
-- Even the youngest kids have access to dangerous online content. Over 8.9 million (8,934,000) two to eleven year olds viewed video online in August (Nielsen Online, VideoCensus);
-- The average age of first Internet exposure to pornography is 11 years old. Eighty percent of 15- to 17-year-olds have been exposed to hardcore porn multiple times (Internet-Filter-Review.com);
-- More than one in eight teens say someone has spread a rumor about them online. Nine percent of teens who use social networking sites say someone has posted an embarrassing picture of them online without their permission ("Cyberbullying and Online Teens." Pew Internet &American Life Project: Data Memo);
-- Nearly a third of students say their parents would disapprove if they knew what they were really doing on the Internet (i-SAFE Survey);
-- Drug use and underage drinking don't make parents' top 10 list of concerns of their kids' online computer use (State of Internet Security: Protecting Children Online." Webroot Software).
Today's tech-savvy teens are targets for those promoting substance abuse and other risky behaviors by posting pictures to their social-networking pages or uploading video on sites like YouTube.com. The Web and image-sharing technologies available on cell phones have exponentially expanded teens' abilities to see and engage in dangerous behaviors.
"The Internet has had a profound impact on teens' socializing behavior, one that parents may not fully comprehend yet," said Peter Zollo, co-founder and Chief Executive Officer of TRU, the first market research firm to specialize exclusively in teenagers. "Teens are digitally documenting their lives -- the good and bad -- and sharing it online with 'friends,' making that behavior seem normal."
And though many parents may be monitoring their child's offline activities, few are paying close attention to their teen's behavior when they are online. Many teens say their parents are unaware of the wide-ranging access they have to dangerous content once they are in front of a computer. And about a third of parents say that they do not think the Internet has had an effect on their children's behavior one way or the other.
"Parents underestimate the impact virtual friends may have on their teen," said Dr. Harris Stratyner, Ph.D., Regional Vice President of Caron Treatment Centers, a comprehensive drug and alcohol treatment center located outside Philadelphia, PA. "Online friends may be as influential as a real life group of friends, and often more destructive, which is why parents need to communicate with their teen about where they go online, who they chat with, and what Web sites they visit."
When dealing with the Internet, parents need to monitor differently and update their parenting skills. There are three things parents can do to become more familiar with the technologies their teens are using:
-- Do Your Homework: Check out the popular teen sites like MySpace and YouTube. See for yourself the kinds of images and information teens can find;
-- Set Rules and Consequences: Be explicit about the behaviors and activities that are acceptable in your family and set rules to establish when and how new technologies can be used; and
-- Monitor Your Teens: Know who your teen's friends are and where they go, on and offline. Check your computer's browser history and downloads, cell phone text messages, and incoming/outgoing phone numbers.
For more information about how to monitor your teen's technology habits visit http://www.theantidrug.com/ or download an E-GUIDE for parents, "Online Exposure: Teens at Risk and Parents Disconnected," which outlines everything parents need to know about social networking, net lingo, and viral video to better understand their teen's online habits http://www.theantidrug.com/teens-technology/index.asp.
Since its inception in 1998, the National Youth Anti-Drug Media Campaign has been authorized by Congress to reduce and prevent teen drug use. For more information on the ONDCP National Youth Anti-Drug Media Campaign, visit http://www.theantidrug.com/.
CONTACT: Jennifer de Vallance of ONDCP, +1-202-395-6618; or RosannaMaietta of Fleishman-Hillard, +1-202-828-9706, for ONDCP
Web site: http://www.theantidrug.com/