October 8, 2008
Roscoe Orman Named AudibleKids’ “Chief Storyteller”
The leading provider of premium digital audio, Audible Inc., an Amazon.com Inc. subsidiary (Nasdaq:AMZN), today announced that Roscoe Orman, the actor and child advocate, internationally known and loved as "Gordon" -- the beloved dad from "Sesame Street" -- will be joining AudibleKids as Chief Storyteller. Orman will help spread the word to parents and their children on how the experience of listening to stories is essential for young readers, and that AudibleKids is turning iPods and other MP3 players into learning tools. To celebrate his new role with Audible, Orman will appear at The Educational Alliance Boys & Girls Club in New York City today. AudibleKids is helping to transform the computer center into a multimedia listening center where children will have access to free audiobook downloads.
In his role as Chief Storyteller, Orman will narrate books and become a roving ambassador for the service. He will offer parents and other members of the Audible community advice on how to encourage young readers to listen to audiobooks as an important way to experience books and develop a love for reading. "When 'Sesame Street' began, television was a new and even controversial medium. But we showed how that technology, if used correctly, could become a powerful learning tool," explained Orman. "I see the same kind of opportunity emerging today as parents and educators increasingly view iPods with skepticism. With AudibleKids, I believe we can help turn these players into magnificent storytellers, tools for learning, and a way to promote a lifelong love of stories and language."
As AudibleKids' Chief Storyteller, Orman will be connecting his experience to the rapidly growing world of digital media. "This new role is the ultimate fusion of my training as a stage actor--where I learned the power of drama to pull people into a story--and my experience teaching kids as Gordon on 'Sesame Street,' " explained Orman. "There is something uniquely powerful about a story dramatically unfolding through creatively produced, well-composed words to spark the imagination and take kids to another place."
"Generations of families--nearly 100 million children--have grown up learning from Roscoe Orman as the trusted father figure on 'Sesame Street' over the past 34 years," said Donald Katz, CEO of Audible. "There is increasing evidence that iPods and other devices loaded with audiobooks can ignite a young person's love of books. And now, Roscoe will help parents and children discover the overwhelming pleasure and intellectual stimulation of literate listening."
As Chief Storyteller, Orman will narrate a wide mix of audiobooks for AudibleKids that can be found at www.audiblekids.com/roscoe. These performances will range from his reading of the new Barack Obama biography for young adults, "Yes We Can," to Orman's own children's book, "Ricky & Mobo," to a series of retellings of Shakespeare's greatest plays designed for young readers.
About Roscoe Orman
Generations of children around the world have grown up watching Orman and his friends Elmo, Big Bird and Oscar the Grouch on "Sesame Street," the most widely known and innovative children's educational TV program in history, helping kids to develop core literacy skills. As "Gordon," and as a regular host to the White House Easter egg hunt, and at PTA national events and libraries everywhere, Orman is recognized by millions of parents as a trusted source of guidance and advice.
AudibleKids offers its unique community of parents, educators, and children a robust library of over 4,000 audiobooks, combined with a commitment to provide a selection of free books to kids anywhere in the world. "We've built a new and innovative solution to help kids discover, download and listen to great stories," noted Brian Fitzgerald, Vice President of AudibleKids. "Roscoe brings a new voice to help communicate our message to families worldwide. Through his years of experience, he's seen the kind of positive impact that engaging educational media can have, and we're excited in his belief that AudibleKids represents the same potential."
Audible (www.audible.com) is the leading provider of premium digital audio on the Internet. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady computer-based and wireless mobile devices. Audible has over 50,000 audio programs from more than 470 content providers that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is the preeminent provider of spoken-word audio products for Apple's iTunes Store. Audible, Audible.com, AudibleListener, AudibleReady and AudibleKids are trademarks of Audible, Inc. or its affiliates. Other product or service names mentioned herein may be the trademarks of their respective owners.
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