October 8, 2008

Avot Media’s tipMotion Platform Powers Chumby Music Video Widget

Avot Media (www.avotmedia.com), an innovator in real-time video streaming to mobile devices, is now providing video formatting and streaming solutions for chumby's popular music video widget. Chumby users can now browse and view music videos without having to struggle with video quality issues like stuttering, buffering, or image breakup typical with most video solutions.

"Avot Media is an outstanding video formatting and streaming solution that accommodates the chumby Flash Lite environment extremely well," said Rick Maiero, Vice President of Product Management at chumby. "With Avot Media's tipMotion solution in place, we are now able to offer the chumby community a compelling music video viewing experience."

Using tipMotion, the chumby music video widget crawls public Internet music video sources, transcodes the source video file on-the-fly, and streams the video to chumby, without the need for costly and time-consuming content ingestion or replication. Chumby optimally supports 12 frames/second and data streams up to 220 kbps. Desktop video, on the other hand, typically streams at 25-30 frames/second with a data stream of 384 kbps. The tipMotion appliance transcodes the web video and delivers it in the appropriate format, frame rate, and bit-rate for the chumby environment, without the burdens typically associated with video transcoding. Additionally, tipMotion detects the network variances and dynamically adjusts the bit-rate via adaptive network feedback, ensuring a smooth video playback.

"Standard transcoders are focused on more standard mobile formats, while tipMotion specifically adapts the video format to a wide range of formats, including the Flash Lite environment," said Brian Sathianathan, founder and president of Avot Media. "As a result, we are able to deliver music videos to chumby without stuttering or buffering."

To see the Avot music video widget in action, go to: http://www.chumby.com/guide/widget/Avot+TV+Music+Videos.

About Avot Media, Inc.

Avot Media is an innovator in near real-time streaming and video delivery to web-enabled mobile devices. Avot Media's solution allows users to play any web video on any web-enabled mobile device in near real-time with a high-quality image. tipMotion is a high performance video transcoding and streaming appliance that allows content owners to easily format and deliver their web video content. Founded in 2007, the company is led by industry veterans, and is headquartered in Sunnyvale, California. For more information, visit www.avotmedia.com.

Avot Media, Avot Media logo, and tipMotion are registered trademarks of Avot Media, Inc. All other trademarks are the property of their respective owners.

About Chumby

The chumby lets users select their favorite parts of the Internet and delivers them in a friendly, always-on, always-fresh format. Over 1,000 widgets in 30 different categories, ranging from news and entertainment to videos, music, sports and more are available from high profile media partners such as CBS, MTV Networks, Pandora, MySpace, New York Times, The Weather Channel Interactive, AOL's SHOUTcast and Scripps Networks. Chumby also offers user generated content as well as thousands of Internet radio stations, the ability to share photos, e-cards and more with family and friends. Chumby is headquartered in San Diego, CA.