October 8, 2008

Deutsche Presse-Agentur Dpa Selects Attributor to Track Usage of Its Content Across the Internet

Attributor Corporation, provider of the world's first Web-wide content monitoring and programming platform, announced today that Deutsche Presse-Agentur dpa has chosen Attributor technology to increase monetization of dpa's digital content and develop new products.

Attributor will fingerprint original dpa content and continuously monitor billions of pages on the Web, providing real time usage analysis as its content is distributed across the Internet. The agreement enables dpa to identify new content syndication opportunities and develop innovative digital products and services.

"We're thrilled to add dpa as a customer -- they are a global digital content syndication powerhouse. Attributor's partnership with dpa will provide strategic business capabilities to power their continued success," said Jim Brock, CEO of Attributor. "Adding multi-language support is a significant milestone and fits with our overall strategy of offering services that appeal to content owners of all types and sizes."

"Attributor's service enables us to understand which dpa content is most successful online. It will also allow us to quickly identify unlicensed usage of dpa content. This helps us protect the rights of our paying customers, and provides analytics to improve the design of our customers' Internet edition," said Malte von Trotha, chairman of the dpa executive board.

"Attributor answers the question of whether we offer the right length of topics with the right emphasis at the right time. This helps us focus our editorial efforts more effectively," said Wilm Herlyn, editor in chief of dpa.

Attributor's monitoring platform now extends across English, French, German, Italian, Portuguese and Spanish. With the addition of dpa, Attributor customers represent a significant percentage of the world's professionally produced content, giving the company unprecedented visibility into the proliferation and monetization of original content across the Web.

About Attributor

Attributor is a privately held technology company headquartered in Redwood City, California. Its content tracking and programming platform enables publishers to build value with their content wherever it appears on the Internet. With Attributor, publishers can now program when, how and where their content is presented across the Web and social networks. Advanced fingerprinting algorithms, a large-scale crawling infrastructure and detailed contextual analysis provide publishers with Web-wide visibility of their articles, images or videos. Customers can identify new sales leads and revenue-sharing opportunities, monitor licensed uses and derive more links and better search engine placement. More information can be found online at http://www.attributor.com.

About dpa

dpa is the largest independent news and information service provider in Germany. The agency is jointly owned by the German media, and the business group incorporates approximately 1100 employees. In the financial year 2007 dpa Deutsche Presse-Agentur GmbH achieved a turnover of around 93.8 million Euro and annual net profits of around 4.4 million Euro. In addition to its internationally published text services in German, English, Spanish and Arabic, dpa provides picture, graphic and audio news services round the clock. Its portfolio extends to multimedia and mobile services, as well as editorial and technological services, amongst others.

 For Attributor Contact: Jesse Odell LaunchSquad 415-625-8555 attributor(at)launchsquad(dot)com  For dpa Contact: German Press Agency (Deutsche Presse-Agentur, dpa) Justus Demmer Press and Communications Telephone: +49-40-4113-32510  

SOURCE: Attributor Corporation