October 9, 2008

Former IBM Tech Guru Joins Bleum, Inc. As Chief Technology Officer

SHANGHAI, China, Oct. 9 /PRNewswire/ -- Bleum, Inc., one of China's leading outsourcing providers to American and European companies, has named Bruce Zhu, a 15-year veteran of the global sourcing industry, Chief Technology Officer.

"Bruce's deep technical knowledge and multinational experience with global delivery models is vitally important to many companies looking to enter the Chinese market," said Eric Rongley, CEO of Bleum, Inc. "Today, businesses are forced to demand a lot from their suppliers, including not only technical expertise and excellent service but creative technology solutions that address business problems. With the addition of Bruce to our team, our global delivery teams are more than equipped to deliver on these promises."

Prior to joining Bleum, Bruce was the Development Manager for IBM and the Chief Architect with HP's China Global Delivery Center, where he applied his skills in technology strategy & development, educational excellence, engineering processes and global delivery models working on a variety of complex projects serving clients across a broad range of industries including finance, telecommunications, and manufacturing.

Previously, Bruce was the Senior Technical Consultant of Navion Software Development Company, a subsidiary of Capital One, where he oversaw technical aspects of key projects and led Navion's technical capability development.

Bruce has translated a number of books into Chinese about the distributed computing and software development process. Bruce holds a Bachelor's and Master's degree in Computer Science from the Xi'an Jiaotong University, and also holds a Ph.D. in Computer Science from the Shanghai Jiaotong University.

About Bleum

Founded in 2001, Bleum is one of China's leading outsourcing providers to American and European companies in a variety of sectors including high-tech, financial services, telecommunications, and retail. The company specializes in creating global development centers, providing services such as application development, support & maintenance, testing and legacy system modernization. American owned and managed, Bleum understands the language, business culture, and expectations of western-based IT organizations. From its industry-leading English curriculum and pursuit of the best talent in China to its relentless focus on quality and prestigious ISO27001 and CMM Level 5 certifications, Bleum makes outsourcing in China safe, reliable, and easy. For more information, visit http://www.bleum.com/.

Bleum, Inc.

CONTACT: North America|Europe, Allisson Butler of Ahilia, Inc.,+1-925-918-0144, [email protected], for Bleum, Inc.; or Asia|Pacific, BettyZhang of Bleum, Inc., +86-21-62821122, ext. 248, [email protected]

Web site: http://www.bleum.com/