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St. Louis Direct Marketing Association (DMA) and American Marketing Association (AMA) Join Forces to Help Members Achieve Better Business Performance Through Internet Marketing Summit

Posted on: Thursday, 9 October 2008, 18:00 CDT

ST. LOUIS, Oct. 9 /PRNewswire-USNewswire/ -- The St. Louis Chapters of the Direct Marketing Association and American Marketing Association, two of the leading professional associations for marketers, partnered together and held a recent summit on Internet Marketing. The one-day event, held October 3rd at the Ritz Carlton in St. Louis, attracted nearly 100 participants from many businesses around the St. Louis area.

Attendees were afforded a unique opportunity to learn from top level internet marketing strategy consultants on how to achieve better business performance through more effective internet marketing strategies. Ron Adelman of WSI, Chris Torbit of Blast Companies and Jim Durbin of Durbin Media Group helped participants explore critical strategies and tactics for successful internet marketing, including:

-- Pay Per Click - How to create powerful paid listing ads to target traffic that results in customer conversion. -- Search Engine Optimization - How to get your site in the top ten tier of traffic search engine listings in Google, Yahoo and others. -- Permission-Based Email - How to retain customers with the right message at the right time through an effective contact strategy. -- Social Marketing Media - How to utilize engagement marketing strategies, including brand placement in the social fabric of the web by creating a community around your brand.

"The internet continues to be a growing frontier as marketers struggle to incorporate the right opportunities into their overall marketing mix," said Jim Ruszala, educational chair of the Direct Marketing Association St. Louis. "Summit participants were incredibly engaged as they were afforded a great opportunity to learn about fresh, effective, relevant and demonstrated insights on effective internet marketing. A key learning for most was that there are certain marketing strategies that benefit better from specific internet marketing channels. Done right, there is great reward; but, done wrong, you're faced with both lackluster results and wasted spend. This summit helped further inform and guide participants down the right paths."

About Direct Marketing Association:

When you join the DMA-St. Louis, you become part of a network; exchanging valuable ideas, information and services. The DMA-St. Louis will connect you to new resources to get your job done on time, on budget, and on target. For more information please visit http://www.dmastl.org/.

About American Marketing Association:

AMA St. Louis offers you the opportunity to hone your craft, perfect your skill, and build your own professional network -- one that's right for you. With the wealth of programming, online resources, and casual networking events, you're sure to find an opportunity to plug into the events that will best serve your needs and advance your own study and practice of marketing. For more information please visit http://www.ama-stl.org/.

For more information, visit http://www.dmastl.org/ or call 1-866-516-0121

Direct Marketing Association of St. Louis

CONTACT: Doug Brooks of Direct Marketing Association of St. Louis,+1-636-239-2290, dbrooks@marketingmg.com

Web Site: http://www.dmastl.org/

Source: PRNewswire-USNewswire

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