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Last updated on April 17, 2014 at 15:58 EDT

AT&T Offers New Sony Ericsson W760a Walkman(TM) Mobile Phone

October 13, 2008

DALLAS and RESEARCH TRIANGLE PARK, N.C., Oct. 13 /PRNewswire-FirstCall/ — Shake, rattle and rock ‘n’ roll! AT&T Inc. and Sony Ericsson today announced the availability of the Sony Ericsson W760a Walkman(TM) phone — the first 3G Walkman(TM) phone in the U.S. The W760a delivers one of the most well-rounded, on-the-go entertainment and music experiences today and features an accelerometer that gives customers the ability to interact with the device for enhanced music and gaming.

The integrated accelerometer allows customers to shake or tilt the W760a to fast-forward to the next song or to simulate motion while playing video games. Dedicated A and B gaming buttons also allow customers extra control and interactivity, making this a truly great device for gaming enthusiasts.

“Why use buttons when motion can guide mobile entertainment?” said Carlton Hill, vice president of Devices and Product Development for AT&T’s wireless operations. “Whether using the W760a to play a bowling game by mimicking the action or simply shaking it to listen to the next song in your playlist, the W760a can follow your lead.”

Joining the popular W580 and recently launched W350 Sony Ericsson Walkman(TM) phones at AT&T, the W760a phone integrates the Walkman(TM) music player with the full suite of AT&T Mobile Music applications, including Napster Mobile, eMusic Mobile, Music ID and XM Radio.

“We’re excited to offer a full portfolio of Walkman(TM) devices at a variety of price points for a broad range of users and are excited about the continued growth of our relationship with AT&T,” said Najmi Jarwala, president of Sony Ericsson North America. “With the availability of the W760a Walkman(TM) phone, U.S. consumers now have a full range of Walkman(TM) devices to choose from that fit their budget, their style and meet their desire for mobile phones that provide a robust entertainment experience.”

The W760a has a long list of features including Mobile Email, instant messenger, full HTML Web browsing, a 3.2 megapixel camera and AT&T Navigator for turn-by-turn directions and mapping functions. New W760a customers can demo AT&T Navigator with a 30-day free trial(1).

The W760a will be available for $129.99 after a two-year agreement and mail-in-rebate(2) and comes in red, black and silver, with silver exclusive to RadioShack for a limited time. Consumers can roam the globe in more than 200 countries and still stay connected thanks to the W760a Walkman(TM) phone’s 3G mobile broadband speeds that make it quick and easy to download media, share pictures and surf the Internet on the nation’s fastest 3G network from AT&T.

For additional product details, please visit http://www.sonyericsson.com/. High-resolution images are available at http://www.sonyericsson.com/us/press. For the complete array of AT&T offerings, visit http://www.att.com/.

(1) Users must cancel within 30 days or be automatically subscribed at a cost of $9.99 per month for unlimited routes. You can cancel from the “My Accounts” portal on your handset or call AT&T customer care. Standard data charges apply, depending on your plan.

(2) For the Sony Ericsson W760a pay $179.99, and after mail-in rebate, receive $50 AT&T promotion card. A two-year service agreement is also required. AT&T promotion card valid wherever major credit cards are accepted and for 120 days after issue date. May be used to pay wireless bill. Not redeemable for cash and cannot be used for cash withdrawal at ATMs or at automated gas pumps

Additional Disclaimer Information

Internet services may require a fee. As with all wireless products, actual performance will vary depending on environment.

Compatible wireless service required for some features. Additional charges may apply. See rate plan brochure for details.

Facts and features may vary depending on local variant.

Kit contents and color options may differ from market to market. Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company list and No. 1 on America’s Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

About Sony Ericsson

Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson, please visit http://www.sonyericsson.com/

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

The Liquid Identity logo is a trademark of Sony Ericsson Mobile Communications AB. Sony, the WALKMAN logo and symbol are trademarks of Sony Corporation. Ericsson is a trademark of Telefonaktiebolaget LM Ericsson. All other marks are the property of their respective owners. (C) 2008 Sony Ericsson Mobile Communications (USA) Inc. All rights reserved.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

AT&T Inc.

CONTACT: Warner May of AT&T Inc., +1-404-986-1807, wmay@attnews.us; orNorth America Corporate Communications of Sony Ericsson Mobile Communications,+1-919-536-5815 (EDT time zone), press.america@sonyericsson.com

Web site: http://www.att.com/http://www.sonyericsson.com/