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Eyealike Unveils Image and Video-Based Contextual Advertising Platform

Posted on: Monday, 13 October 2008, 09:00 CDT

Eyealike, a visual search platform, has unveiled VisualAd, an image and video-based contextual advertising platform for social networks and rich media websites.

With an ability to recognize facial features, skin color, hair, gender and age, as well as objects like logos or product images, Eyealike VisualAd can serve targeted ads based on the context of online images and videos. The proprietary approach is similar to Google's AdWords model, but based solely on an automated method that indexes, filters, and classifies images and videos rather than relying on keywords to place targeted ads alongside rich media, said Eyealike.

Greg Heuss, president of Eyealike, said: "Keywords and profile data tell us a lot about users, but imagine being able to serve up relevant ads to consumers based on facial or physical attributes, or specific objects in images or videos such as Gucci sunglasses, or even logos like Nike. With the visual nature of the internet coupled with the vast amount of user-generated content, Eyealike VisualAd delivers the first real solution that helps clients comprehend the context of images and videos and uses this intelligence to present relevant ads that reach targeted customers."

Source: Datamonitor

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