October 14, 2008
StreamAudio Announces ‘Multi-Format Streaming’
NEW YORK, Oct. 14 /PRNewswire/ -- StreamAudio today announced the release of a new feature to allow radio broadcasters to reach their listeners on Windows, Mac, and Linux; while also reaching mobile devices including the Apple iPhone, the Palm Treo, the RIMM Blackberry, and many others. With mobile devices like iPhone, a user can listen to the stream without the purchase of any additional software.
StreamAudio has developed a system that allows radio stations to reach a larger audience without any additional hardware or software needed at the studio. StreamAudio's "Multi-Format Streaming" option will give radio stations the ability to stream in the world's standard format, MP3; as well as simultaneously providing streams in Windows Media, AAC, AAC Plus, and OGG. These formats will allow listeners to receive a stream from the station using nearly any player or computer operating system such as Windows, Mac, and Linux; while also reaching many mobile devices.
Paul Distefano, VP of Sales and Marketing at StreamAudio, said, "With an installed base of more than 50 media groups and over 600 radio stations, and with the advent of a multitude of new listener devices, many of our customers have been requesting this capability over the last several months." Mr. Distefano added, "Another exciting aspect of our new Multi-Format Streaming is the ability for radio stations to sell ads in these new streams by using StreamAudio's online ad insertion technology, streaming statistics, and ad replacement reporting for the new streaming formats. A radio station would simply schedule their ad insertion campaigns once for delivery to all of their listeners. All ads delivered to listeners on the new formats will be counted (and metrics provided), without any additional effort from the station."
StreamAudio (formally ChainCast Networks) provides cost-effective Internet streaming solutions for radio stations and media groups. StreamAudio offers an industry-leading list of streaming features and software, such as live and on-demand streaming, ad replacement/insertion, stream protection, podcasting, program blackout, data collection for streaming stats and RIAA royalty payments, etc. Its clients include over 50 media groups; such as Cox Radio, Emmis, Cumulus, Salem, Simmons, Morris, and Zimmer. StreamAudio provides streaming services for over 600 radio stations, serving over 18 million streaming hours every month. StreamAudio was founded in 1999 and is based in San Jose, California. For additional information, please visit http://www.streamaudio.com/ .
CONTACT: Paul Distefano, Vice President of Sales and Marketing ofStreamAudio, +1-408-234-8348, [email protected]
Web site: http://www.streamaudio.com/