Teradata Selected By French Telecom Leader Bouygues for Real-Time Enterprise Data Warehouse
Teradata Corporation (NYSE: TDC), the global leader in data warehousing and enterprise analytics, announced today that Bouygues Telecom, the third largest wireless telecommunications operator in France, has selected Teradata for a real-time enterprise data warehouse (EDW). The system will transform customer information into enterprise intelligence to support marketing, sales, finance, fraud and insurance revenue processes.
The Bouygues Telecom data warehouse will meet many requirements with a focus on two primary needs. First, it will provide high-level business information required for strategic decision-making, and second, it will meet the need for real-time business information to support daily operations. To respond to this dual demand for information while meeting an increasing need for speed and flexibility, the telecom leader has developed an innovative “Data Lab” approach that yields incremental benefits from its EDW.
“Based on Teradata’s BI experience and our specific business challenges, we have created a centralized enterprise data warehouse. With support from this warehouse, the company’s various departments will be able to execute their processes and provide their services with greater speed and consistency,” said Francis Bernard, Director of Strategy, Research and Decision Supports at Bouygues Telecom.
Christophe Gervais, Data Lab & Business Intelligence Agility Manager for Bouygues Telecom, will be giving a presentation on this topic entitled “Data Lab: How to (Re)Conciliate an EDW Industrial Approach and Business Agility,” at PARTNERS, the Teradata User Group conference, on Monday, October 13 in Las Vegas.
Implementation began with the consolidation of vast amounts of customer data from numerous data marts into a central data repository, the Teradata Active Data Warehouse. Centralizing the enterprise data provides faster user access to information and an integrated view of customer relationship intelligence – which increases user insight for better decisions and marketing.
“Teradata is very pleased to be working with Bouygues Telecom and to be contributing to the strong, creative marketing approach it brings to the French market. With the agility and scalability it offers in data warehousing, Teradata will allow Bouygues Telecom even more daily creativity in its marketing efforts,” said Eric Joulie, president of Teradata Western Europe and chief executive officer of Teradata France.
Teradata solutions for customer management span both analytical and operational applications and services, and are in use at more than 150 companies across the world.
About Bouygues Telecom
Created in 1994, Bouygues Telecom has 9.3 million customers, including 6.9 million with contracts, and 8,000 employees. Its ambition is to be the “preferred brand of personal communication services” thanks to a continuous focus on superior customer service. After pioneering the talk-plan concept and free voicemail in France in 1996, followed by unlimited call plans (Millenium), in 2006 Bouygues Telecom launched Neo, the first call plan to offer unlimited calls to all operators every day after 8pm. In 2008, the all-new range of Neo call plans lets customers select an unlimited calling time slot and includes easy Internet surfing. Bouygues Telecom has also become an Internet Service Provider (ISP), launching the Bbox broadband router in October on the fixed network it acquired in July 2008. Bouygues Telecom’s mobile internet network combines EDGE and 3G+ technologies in order to provide customers with seamless coverage everywhere in France and very high speeds in the country’s biggest cities, in addition to service quality tailored to individual needs. Ranked No. 1 in Customer Relations in the mobile phone sector*, Bouygues Telecom is committed to proactive, direct customer service. Six customer relations centres in France staffed by 2,000 customer advisors, a distribution network of over 550 Bouygues Telecom Club stores, and a website available 24/7 combine to ensure optimum customer service.
* BearingPoint-TNS Sofres Customer Relations Quality League Table (April 2008)
Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence through data warehousing, consulting services and enterprise analytics. Teradata is in more than 60 countries and on the web at www.teradata.com.
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