KIT Digital Selected By The Bennett Group to Power Premiere Lifestyle Destination MEN7.TV
DUBAI and LOS ANGELES, Oct. 14 /PRNewswire/ — KIT digital, Inc. (BULLETIN BOARD: KITD) , a leading global provider of IPTV enablement technology and video-centric interactive marketing solutions, announced today that the company has been selected by Bennett Media Worldwide, a leading provider of men’s lifestyle programming, to build and promote the company’s online and mobile outlets — including its MEN7 web portal. Through its global content syndication group, KIT digital will offer Bennett additional syndication outlets for MEN7 content to a variety of national and international Internet and mobile partners.
KIT digital’s “VX” digital asset management platform will provide MEN7 with a best-of-breed customer-facing video portal, while giving Bennett the ability to publish its content in localized formats and protocols to partners globally. KIT digital’s global footprint will enable MEN7 to access new markets in syndication, and provide its content to mobile handsets — a key component of this deal.
A wholly-owned subsidiary of The Bennett Group, Bennett Media Worldwide is a lifestyle and entertainment production company delivering compelling and dynamic high-definition television programming through its MEN7 network to affluent men in the 25 to 54 year old demographic. MEN7 is currently distributed through traditional television carriage in over 140 countries, making it amongst the most watched programming in the world for this demographic. Including “The MEN7 Show,” MEN7.TV produces seven high-definition broadband-oriented series, in both short and long-form, including “The Extremists,”"Beyond The List,”"Billionaires Car Club,”"Bikini Destinations” and “Eventurer”.
Kaleil Isaza Tuzman, chairman and chief executive officer of KIT digital, commented, “We are very pleased to have been selected by The Bennett Group in the context of a competitive bidding process. The MEN7 partnership is a great example of our ability to assist content providers in harnessing the power of both online and mobile distribution on a global basis — a variegated monetization path which we view as essential in today’s markets but we don’t believe is offered with the same breadth or depth by any of our competitors.”
The Bennett Group’s chief executive officer, Casey Bennett, added, “We believe that in KIT digital we have found the perfect partner to assist MEN7 navigate and thrive in the digital environment. KIT digital has the right combination of technology and syndication services to provide MEN7 with a platform to successfully monetize its content on both a domestic and international level. We look forward to a long and productive partnership.”
The parent company of MEN7 was founded by Casey Bennett and is co-owned by broadcast pioneer Robert Bennett — formerly the single largest owner of TV and radio stations in the U.S., and former President of Metromedia Broadcasting, forerunner to the Fox Network.
KIT digital has emerged as one of the world’s top video interactive firms, having been called upon by industry heavyweights such as Associated Press, Telefonica, ABC Disney, News Corporation and Verizon to bolster online and mobile TV platforms and increase audience reach and market share through creative cutting-edge, consumer-facing IPTV interfaces. For more information on KIT digital’s product and service capabilities, please visit http://www.kit-digital.com/ or call +971-4-364-3549.
KIT digital is performing live product demonstrations for its online, mobile and IPTV set-top box solutions in booth a04.20 at the MIPCOM audiovisual conference in Cannes, France through October 16, 2008.
MEN7, a part of Bennett Media Worldwide, is a lifestyle and entertainment network delivering compelling and dynamic high-definition television programming for affluent and active men aged 25-54. MEN7 is distributed across multiple platforms, including a weekly flagship high-definition television series on ION Media Networks and the MEN7.TV broadband website, and daily episodes are currently syndicated worldwide to selected broadband, IPTV and mobile distribution partners.
The Bennett Group is a fully integrated entertainment studio encompassing four distinct divisions: Bennett Media Worldwide programs are distributed in 140 territories and exhibited for sale at events including NATPE, MIPTV, MIPCOM and SPORTEL. Bennett Productions is the content development and production division, including state-of-the-art soundstages in the Los Angeles area. Bennett Music offers stereo and full digital 5.1 surround sound music in its audio production studios. Bennett HD/LA is among the few fully high-definition post-production facilities in Los Angeles. For additional information, please visit http://www.bennettgroup.com/.
About KIT digital
KIT digital, Inc. (OTCBB: KITD) is a leading, global provider of proprietary IP-based video distribution technologies and video-centric interactive marketing solutions. Through its end-to-end platform, KIT digital works closely with consumer brands, content providers and telcos to maximize the value of video content via the Internet and mobile networks. The KIT VX platform allows clients to publish, manage and distribute digital video content, build online/mobile communities and integrate advertising. KIT offers businesses a full range of interactive marketing solutions and KIT clients can access approximately 100 KIT-syndicated channels and 40,000 KIT-syndicated videos. KIT digital clients include News Corp., Verizon, IMG, China Mobile, Telefonica, Vodafone, K-Mart, Coles, NASDAQ, Hummer and RCS. KIT digital has principal offices in Dubai, Melbourne (Australia), Stockholm, Prague, New York and London. For additional information, visit http://www.kit-digital.com/.
This press release contains certain “forward-looking statements” related to the businesses of KIT digital, Inc. which can be identified by the use of forward-looking terminology such as “believes,”"expects” or similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties, including uncertainties relating to product development and commercialization, the ability to obtain or maintain patent and other proprietary intellectual property protection, market acceptance, future capital requirements, regulatory actions or delays, competition in general and other factors that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the U.S. Securities and Exchange Commission. KIT digital, Inc. is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
KIT digital, Inc.
CONTACT: Jonathan Cutler of Verse Communications, +1-818-981-3023,email@example.com, for KIT digital, Inc.
Web site: http://www.kit-digital.com/