October 15, 2008

Endavo Media Integrates Highwinds Into Internet TV Platform

LONDON, Oct. 15 /PRNewswire/ -- Highwinds Network Group, Inc., a multi-platform IP services and content distribution provider, today announced at Streaming Media Europe (Stand #16) that Endavo Media has selected Highwinds as its content delivery partner. Endavo Media provides digital media management, delivery and monetization platforms as a service (PaaS) for Internet TV, Enterprise Video, Social Media and IPTV. Their solutions enable clients to connect and engage with global audiences through high-quality live and on-demand delivery of video, audio and photos. Endavo Media's cost-effective, integrated digital broadcast system includes hosted media management software, brandable multi-format media players, modular and customizable service platforms, and delivery of digital content over Highwinds' high-performance network.

Endavo Media's turnkey digital broadcast solution for managing media throughout its lifecycle - creating, uploading, propagating, managing, storing, delivering and commercializing - integrates the Highwinds CDN for rapid and reliable delivery of all content to any viewer anywhere in the world and at any time. Whether it's ensuring quick photo downloads, instantly delivering on-demand video, or streaming live events to millions of concurrent viewers, Highwinds provides a robust network infrastructure for supporting the delivery of Endavo Media customers' high-bandwidth multimedia content.

Endavo Media's CEO Paul D. Hamm noted that this relationship with Highwinds helps scale its capabilities to deliver millions of video views to its global clients. "As our traffic grew rapidly, Highwinds stepped right in to quickly become a great partner that integrated very well with our Internet TV platform and media management system," said Hamm. "Highwinds has significantly enhanced the performance, reach and distribution of our digital broadcast network, and their StrikeTracker(TM) media console allows us to bring on new clients, create a rate plan, and handle the integration in a matter of hours."

The Highwinds CDN is fully integrated into Endavo Media's Internet TV Platform. Highwinds' RollingThunder(TM) network, the backbone of the Highwinds CDN, was built to support streaming media and the global delivery of digital content. The network consists of nearly two dozen strategically placed Highwinds-owned data centers, multiple 10 Gbps connections and nearly 800 peering partnerships to support the content delivery needs of Endavo Media's clients.

With Endavo Media's Internet TV Platform, individual artists and content owners, distributors and aggregators can easily broadcast high-quality (and high-definition) video programming or channels online to massive global audiences. Superior user experiences are delivered with custom-branded media players, multiple delivery formats (live, streaming, on-demand, direct delivery, static images, audio, etc.) and many interactive features - all seamlessly powered by the platform. Clients can also make money with their online video community directly with ads and subscriptions, as well as through content syndication and affiliate programs. Integration of the Highwinds CDN is invisible to the user, and all types of media are available for immediate distribution to viewers anywhere in the world.

"Endavo Media's platforms are aimed at simplifying the broadcast of video and creating exceptional user experiences, and in this way, we share common goals," said Mark Hayes, vice president of marketing and business development at Highwinds. "With the integration of the Highwinds CDN directly into Endavo Media's platforms, and through our StrikeTracker media manager, we are helping Endavo Media extend the simplification of digital media management to distribution and reporting. Together, we are giving users complete control over their media - at every step in the process - which means better marketing and better user experiences."

About Endavo Media and Communications, Inc.

Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately held. Visit http://www.endavomedia.com/ for more information.

About Highwinds Network Group, Inc.

Highwinds is a leader in multi-platform IP services, file replication, and content delivery software and services. Since 2002, Highwinds has provided for the advancement of a variety of technologies - including messaging bus architecture, network management, distributed file systems and content routing methods. The Highwinds CDN leverages the company's high-performance RollingThunder(TM) network and user-friendly StrikeTracker(TM) media manager and reporting dashboard to globally deliver content, videos, live events and other media. It sets the pace among content delivery networks by offering advantages in data center peering, real-time analytics, instant account provisioning, complete content control and massive scalability. Highwinds is headquartered in Winter Park, Fla., and maintains 23 data centers throughout North America and Europe. For more information, please visit http://www.highwinds.com/.

RollingThunder and StrikeTracker are trademarks of Highwinds Network Group, Inc.

Highwinds Network Group, Inc.

CONTACT: Media, Deborah Hamilton, +1-303-682-9439, 1-877-867-1215,[email protected], for Highwinds Network Group, Inc.; or Will Wellons,Inc., +1-407-462-2718, [email protected], Endavo Media andCommunications

Web site: http://www.highwinds.com/http://www.endavomedia.com/