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The Superficial Joins Leading Social Media Company Buzznet Inc.

Posted on: Wednesday, 15 October 2008, 06:00 CDT

HOLLYWOOD, Calif., Oct. 15 /PRNewswire/ -- Buzznet Inc., the media company focused on building the web's largest pop culture community, today announced a partnership with The Superficial (http://www.thesuperficial.com/), one of most celebrated entertainment sites on the web. Since launching in 2004, The Superficial has built a large and loyal following of millions of young men and women who visit the site multiple times a day for its clever, frank and satirical take on the world of entertainment.

The Superficial joins Celebuzz.com, Buzznet Inc.'s recently launched entertainment community and the first social media website dedicated to all things celebrity. Celebuzz provides passionate fans the most robust, diverse and all-encompassing celebrity and entertainment experience online, including the best news and editorial, opinion, rich media, celebrity access and user programming. The Superficial joins other leading opinion sites in the Celebuzz community, including Just Jared, What Would Tyler Durden Do, Go Fug Yourself, and Socialite Life, providing Celebuzz with 7 of the top 10 celebrity and entertainment voices on the web.

As part of the deal, Buzznet Inc. will take over all advertising sales responsibility for The Superficial. As a result of its traffic and demographic balance, the site has a long, successful track record with advertisers from entertainment, food and beverage, health and beauty, and other major categories.

"Our mission is to provide web users and marketers with the best pop culture experience on the web and part of satisfying that mission is providing the best voices and content on the topics that matter," said Tyler Goldman, Buzznet Chief Executive Officer. "As the granddaddy of entertainment sites, we leaped at the opportunity to add The Superficial to Celebuzz. Not only has the site captivated more users over a longer period of time than any other entertainment site of its kind, it has created enormous engagement for marketers who benefit from The Superficial's audience, brand and influence."

Buzznet Inc. will also provide engineering, design and marketing support, and expand The Superficial's base by marketing it throughout the Buzznet pop culture community. Having launched in June 2008, Celebuzz's audience is increasing at a rapid pace, already driving 4.8 million unique monthly visitors in the U.S. according to comScore Media Metrix, making it the fourth largest destination for celebrity news and culture. Overall, Buzznet Inc. is one of the fastest growing online media companies with a reach of nearly 10 million unique monthly visitors in the U.S. according to comScore Media Metrix (and 36.9 million absolute uniques globally according to Google Analytics).

About Buzznet Inc.

Buzznet Inc. is a leading social media company focused on building the most active and engaged online community around pop culture topics. By utilizing its proprietary social media platform, the Buzznet editorial team brings together professional news content, respected voices in the industry, and user-generated input to create the most up-to-the-minute, deep and dynamic content on the web. The company has received funding from Sutter Hill Ventures, Redpoint Ventures, Anthem Ventures, NEA and Universal Music Group.

Buzznet.com (http://www.buzznet.com/) is a one of the largest online music communities providing millions of music fans the tools and platform to create in-depth music experiences surrounding the artists and bands they love. Buzznet.com is a wholly owned entity of Buzznet Inc. and includes communities like Absolute Punk, FOE, Idolator, Stereogum, The Gauntlet, and Vampire Freaks, each focused on different genres.

In June '08, Buzznet launched Celebuzz.com (http://www.celebuzz.com/), the first social media destination dedicated to celebrity news and culture. Celebuzz presents the most comprehensive and colorful spectrum of timely information, content, opinion, and dialogue on entertainment, including celebrities like Kim Kardashian blogging themselves.

Buzznet Inc.

CONTACT: Jennifer Garnick of Buzznet Inc., +1-213-985-7297,jgarnick@buzznet.com; or Jacqueline Tanzella of Sparkpr, +1-415-321-1889,jacqueline@sparkpr.com, for Buzznet

Web site: http://www.buzznet.com/http://www.celebuzz.com/http://www.thesuperficial.com/

Source: PRNewswire

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