Email Is Obsolete, SMS Provides Immediate Returns for Small Business Owners
PASADENA, Calif., Oct. 15 /PRNewswire/ — NearU Search (http://www.qpons.nearu.us/), a premium SMS search company, has launched a functional demo for Qpons (pronounced “coupons”), a tool that will enable small local businesses to quickly and effectively implement mobile marketing campaigns. Text messaging (SMS) is fast-becoming the most lucrative opportunity for small local businesses to communicate with their customers. Since the message arrives on a personal handset, this medium can offer unprecedented immediacy and relevancy to the end user. With a service like NearU, the mobile phone is poised to become the perfect conduit into (literally) the consumer’s pocket. NearU has been seeing an opt-in rate at 27% for its small business clients, compared to the industry standard of .05% for email. “Email is just too slow; people don’t even read most emails until after a full 48 hours whereas SMS is within 15 minutes. This immediacy is what the small business owner needs to survive,” says Antony Radbod, Marketing Director for NearU. “With SMS you get your point across in under 160 characters and it doesn’t waste the customer’s time.”
“It’s a way for small local business owners to reward their best customers. They can provide special offers, discounts, event invites, news, or anything else their customers might find valuable,” says Matthias Galica, Product Manager for NearU. “In return, the business owner gets the holy grail of marketing: their target consumer’s undivided attention.”
The best part of Qpons is that the interaction works both ways, further empowering the end user. A customer can use their mobile phone to search for Qpons locally then choose the ones that appeal most to them. For business owners, Qpons will provide monthly reporting to accurately measure response rates and return on investment. Rates will start at $60 a month for 500 messages. Business owners interested in using Qpons can try the functional demo at Qpons.NearU.us and reserve their company nickname and introductory pricing today. Reserve your company name before someone else claims it!
About NearU Search
NearU Search is the leader in local search and premium text alerts. The company uses patented search technology to power local search and alert products through shortcode 63278 (NearU). NearU Qpons are available for mobile phones on all major U.S. carriers and boast the fastest response time in the industry.
Antony Radbod
ar@nearusearch.com
NearU Search
CONTACT: Antony Radbod, +1-917-720-8053, ar@nearusearch.com
Web site: http://www.qpons.nearu.us/