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Inlet Technologies and Broadway Video Digital Media Expand iTunes TV Show Selection

Posted on: Wednesday, 15 October 2008, 09:00 CDT

Inlet Technologies, the leader in advanced encoding solutions for new media, announced today that Broadway Video Digital Media (BVDM), a spin-off of Broadway Video Entertainment, is using Inlet's Fathom advanced encoding solution to provide episodes of popular television programs, including MadMen, Zrock, Bridezilla and Dinner for Five, to Apple's iTunes Store and other TV 2.0 channels.

"The new media landscape today is like the Wild West, with challenges and opportunities changing on a daily basis. Fathom's versatility helps us address these changes," commented Dirk Van Dall, general manager, BVDM.

BVDM offers their clients customized solutions for their specific needs for video archiving, linear television, VOD, web video, and mobile. The company has provided highly efficient digital video workflows for numerous high-profile clients including Music Choice, Showtime, Telenext, the United States Tennis Association, Saturday Night Live, Rainbow Networks, InDemand, and Time Interactive.

"Fathom has streamlined our entire workflow process, combining the advanced functionality and real-time speed of an encoder with the finesse previously found only in high-end transcoding devices," added Van Dall. "With Inlet's help, we've encoded three seasons of episodes, including hundreds of hours of content, with tremendous efficiency and outstanding quality."

Online sell-through of movies and TV shows will grow from $315 million last year to over $1 billion in 2011, according to a Pricewaterhouse Coopers study from November 2007. Fathom's highly automated workflows and outstanding video quality across a variety of formats are helping companies like BVDM play a pivotal role in bringing more digital content to consumers.

"Companies like Broadway Video Digital Media are helping media companies expand their reach and monetize their assets in new ways, every day," said Neal Page, CEO of Inlet Technologies. "Inlet's focus on automation, throughput and quality is helping BVDM in its quest to deliver more media assets, more quickly, to its client base."

About Broadway Video Digital Media

Broadway Video Digital Media is the industry leader in providing duplication, distribution, digital file encoding, and asset management services to organizations of any size. From its state-of-the-art technical operations center in Times Square, BVDM operates one of the largest videotape duplication centers in the nation, supporting virtually all professional formats. Worldwide digital connectivity allows for on-demand distribution to any destination in any file-based or video format. From DVD replication to broadcast finishing, BVDM is the one-stop source for any organization in need of video and media-related technology solutions.

About Inlet Technologies

Named to Frost & Sullivan's Hot Company Watchlist and recipient of Digital Content Producer's NAB 2008 Pick Hit award, Inlet Technologies is the leading provider of advanced encoding solutions, enabling new media for new networks. Inlet solutions produce the highest quality video, faster and more efficiently than any other solution. Inlet allows content creators, programmers and distributors to increase production efficiency, reduce costs and deliver superior quality video over any Internet Protocol (IP) network. Inlet's award-winning line of products - Spinnaker(TM) Professional Streaming Appliances, Armada Workflow Management System, Fathom(R) Advanced Encoding Solutions and Semaphore(TM) automated quality control software - scale seamlessly from mobile to web to high-definition. Inlet solutions are ideal for applications such as real-time professional streaming, Blu-ray encoding, Video-on-Demand, Web-based video, digital archiving and dailies. Inlet customers, such as MLB.com, Modern Video and Microsoft are able to expand their audiences and create new revenue from their valuable content. For more information, visit www.inlethd.com.

Source: Business Wire

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