Brad Greenspan’s Hupo TV, MOGO and UiTV Announce Major China Syndication Deal
BEIJING, Oct. 16, 2008 (GLOBE NEWSWIRE) — Leading Chinese online video site Hupo TV and China web broadcast entertainment network MOGO announced today a syndication deal that will make MOGO’s extensive library of proprietary youth focused short form video content available on the Hupo TV website on a dedicated channel. MOGO has the largest Mandarin language proprietary short format video library in the world and produces over 150 original videos monthly.
Under the agreement with MOGO, Hupo TV’s website, www.hupo.tv, will feature a MOGO Entertainment Channel that will contain more than 2,300 Mandarin Chinese language short format videos that were produced by MOGO. These videos encompass youth focused subjects such as rock music, hip-hop, street fashion and youth lifestyle.
As part of the agreement, Hupo TV and MOGO will leverage the UiTV video distribution network to make more than 2,300 MOGO videos available to visitors of the Hupo TV website. UiTV is the operator of the largest Internet television distribution network in China. UiTV recently announced an agreement with the leading Chinese language Internet search provider, Baidu.com, Inc. (Nasdaq:BIDU) to operate Baidu’s Internet TV Channel. Baidu’s Internet TV Channel is separate from Baidu’s video search business. In August of this year Hupo TV and Baidu announced an exclusive agreement whereby Hupo TV provides exclusive video content, exclusive interviews and other content to the Baidu entertainment channel and video search business while Baidu will promote Hupo TV content to its users. Baidu and Hupo TV also agreed to collaborate on the promotion and covering of future online entertainment events.
MOGO is an ad-driven web broadcast entertainment network for the vast Mandarin-speaking youth market. MOGO specializes in the production and distribution of international standard, short format video content accessed by consumers via the MOGO Portal (www.mogo.com.cn) and through MOGO syndication partner websites. Unlike other web-based video platforms that aggregate and re-format existing TV content, MOGO produces and owns the copyright of original video content targeting existing and emerging new media platforms. Launched September 1, 2007 with a library of over 2,300 completed shows, spread over ten separate music and lifestyle channels, MOGO produces more original video content for new media then any other company in the world.
About Hupo TV
Hupo TV (www.hupo.tv) is one of the leading online video sites in China with more than 65 million unique visitors per month. Unlike other video sites in China which feature user generated content, Hupo TV specializes in proprietary, self-produced or licensed content. Hupo TV, headquartered in Shanghai, is part of Brad Greenspan’s BroadWebAsia (OTCBB:BWBA) group of companies. Brad Greenspan is the founder of MySpace. Hupo TV’s video and other proprietary entertainment content is available on its website www.hupo.tv, on Baidu.com’s entertainment channel and MSN China’s My TV Channel. Hupo TV also operates the Major League Baseball-focused Chinese language website, www.major.tv/china, in partnership with Major League Baseball Advanced Media. As of September 2008, Hupo TV had more than 200 million monthly video views.
Founded in 2003, UiTV is a leading premium content Internet video distribution network in China, holding predominant market share in terms of coverage, reach and traffic of legitimate content. UiTV allows content owners to safely distribute their content through its syndication network, enables top tier Chinese Internet media portals and search engines to provide quality online video services to their users at very low cost and helps UiTV’s advertising customers to effectively and intelligently place online video ads. With technical superiority, highly effective operational management and an innovative business model, UiTV holds a superior position in the Chinese Internet video community.
This news release was distributed by GlobeNewswire, www.globenewswire.com
CONTACT: Hupo TV Nini Chen, Press Manager +8613482823240 firstname.lastname@example.org