Harris Media Inventory Service to Be Integrated With Google TV Ads
Posted on: Friday, 17 October 2008, 15:00 CDT
Harris Corporation has announced that its media inventory service will be integrated with Google TV Ads to create a new sales channel for broadcasters, cable networks and cable system operators.
The Harris media inventory service provides an automated way for media companies using Harris Paradigm, OSi-Traffic, BMS and Novar traffic systems to supplement existing revenue by making inventory available to new advertisers through Google TV Ads. The service is currently available for use by cable networks using Paradigm traffic and can be adapted to other Harris and third-party systems.
Google TV Ads is an online buying platform for television advertisers. As media companies that are clients of Harris make their inventory available, the Harris media inventory service will facilitate the connection between inventory owners and the Google TV Ads platform.
Tim Thorsteinson, president of Harris Broadcast Communications, said: "With this agreement, Harris gives customers the opportunity to stay on the leading edge of the competitive and rapidly evolving advertising marketplace. By integrating our respective services and expertise, Harris and Google have created a more streamlined process to expand television advertising opportunities, making our customers' jobs much easier."
Source: Datamonitor
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