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eHarmony Vice-President and Experian Interactive Media Vice-President Join the Rubicon Project

October 20, 2008

the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, proudly welcomes two new and noteworthy executive appointments to the company: Mark Douglas as vice president of engineering and Seizo Welch as vice president of finance. Douglas is responsible for building and managing the Rubicon Project’s engineering, quality assurance and Web operations teams. These teams are vital to building and maintaining the company’s fast-growing Ad Network Optimization platform, integral Smart-Matching(TM) technology and delivery of billions of ad impressions worldwide. Welch will oversee management of all finance and accounting functions in the company, including support of the company’s rapid expansion.

Douglas’s engineering background spans nineteen years and features some of the most notable names in the technology industry. His career began at Oracle as an early member of the Oracle Application Division team that developed the Application Division Core Platform from scratch. Most recently he served as vice president of technology at another “match-making company,” eHarmony.com, the Internet’s No. 1 trusted relationship services provider in the United States. While at eHarmony, he led the technology charge helping the company become one of the most widely-known Internet dating sites, boasting annual revenue approaching $200 million with more than 20 million registered users.

“When I first looked at the Rubicon Project, I immediately saw a direct parallel between ad monetization and the matchmaking technology I developed at eHarmony,” said Douglas. “To work with an innovative company that is committed and driven to truly automate the business of online advertising for both web publishers and ad networks is an incredible opportunity. I look forward to contributing to the company’s plans to bring this revolutionary technology to large publishers worldwide.”

“Having Mark join the Rubicon Project is a huge win. He brings an impressive amount of engineering experience and excels at translating large technology challenges into executable products and solutions,” said Frank Addante, CEO and founder of the Rubicon Project. “Seizo is a key addition to our team as well. His results overseeing companies from the ‘start-up’ phase to those with global dominance make him the obvious pick to lead our financial charge. His experience and foresight are crucial to executing on our company’s rapid growth plans. With minds like Mark’s and Seizo’s joining our stellar team, we’re even better prepared to achieve our goal of premium ad network optimization for publishers and networks across the globe.”

“I love building start-ups into strong and successful businesses,” said Welch. “By becoming a leader in the space in such a short amount of time, the Rubicon Project has already demonstrated the capacity to deliver on its massive market potential. It’s energizing to work with such a passionate and intelligent team that’s tackling massive industry challenges.”

Welch was formerly vice president of finance at Experian Interactive Media, managing a team that focused on lead-generation companies, including LowerMyBills.com. Prior to Experian he was part of a team that grew LowerMyBills.com, acquired by Experian in 2005, from a small start-up to a more than $200 million per year business.

About the Rubicon Project

In 2007, the Rubicon Project started on a mission to automate the fractured $45 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today, the team pioneered the category of Ad Network Optimization (ANO) to provide publishers with a solution that makes them the most money possible by optimizing unsold ad space across ad networks, eliminating the hassles of ad network management and protecting their brands when selling through these critical channels. Using its $22 million in funding, the company is investing heavily in the development of its patent-pending Smart Matching(TM) technology. This unique predictive technology takes advantage of billions of pieces of proprietary market data to match every ad impression to the best money-making opportunities from ad networks.

In just one year, the company has built a healthy roster of 1300 active customers, and optimizes more than 12 billion ads each month across 280 of the top ad networks. Currently reaching more than 240 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and a critical source of intelligent ad space and targeted reach for ad networks across the globe. Based in Los Angeles, the company is backed by Mayfield Fund, Clearstone Venture Partners and IDG Ventures. Demand More from your Unsold Ad Space: www.rubiconproject.com.




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