Wal-Mart Launches Presidential Candidate Videos for Shoppers, Associates
BENTONVILLE, Ark., Oct. 20 /PRNewswire-FirstCall/ — As part of its continuing effort to engage customers and associates in this year’s presidential election, Wal-Mart Stores, Inc. today launched a video-based voter guide enabling both major candidates, Sen. Barack Obama and Sen. John McCain, to share their views on key issues with Wal-Mart customers and associates. Through the company’s Web sites, both major candidates will present their views on issues beginning today through Election Day to the 136 million Wal-Mart customers who shop its stores weekly and the 1.4 million associates who serve them.
“We know that, like most Americans, our customers and associates are concerned with a number of important issues, including health care and the environment, with the economy at the top of the list,” said Leslie Dach, Wal-Mart’s executive vice president of corporate affairs and government relations. “As so many pollsters have pointed out, the ‘Wal-Mart Mom’ is at the center of the election and we’re pleased to offer Sen. Obama and Sen. McCain the opportunity to speak directly to her through these videos.”
Two videos from each campaign are available on four Wal-Mart Web sites. The video-based voter guide will enable the candidates to introduce themselves to customers, club members and associates, detail their plans and positions on key issues, and will reflect the candidates’ campaign platforms in a nonpartisan manner.
The videos will be accessible through http://www.walmart.com/, one of largest e-commerce sites in the nation; http://www.samsclub.com/, a leading online membership e-commerce site; and, http://www.walmartstores.com/, the company’s corporate Web site. Collectively these sites average tens of millions of visitors each week. The videos also will appear on a Web site for the exclusive use of the company’s 1.4 million associates in the United States. The Web sites will provide information about other presidential candidates, as well.
“We thank Sen. McCain and Sen. Obama for sharing their views on these key issues with our customers, club members and associates so they can make an informed decision and have their voices heard on Election Day,” said Mr. Dach.
The company plans to alert customers and associates of this unique internet offering through public service announcements that will air beginning today on Wal-Mart’s in-store television network.
This continues the company’s efforts to educate its customers and associates about the upcoming election. Earlier this year, the company announced a series of comprehensive programs including a national advertising campaign, a voter registration drive and in-store public service announcements.
Research shows that in today’s economic climate Americans are shopping at Wal-Mart more than ever. An August survey conducted by Voter/Consumer Research of Washington, D.C. showed that nearly half of undecided registered voters say they are more likely to shop at Wal-Mart today than they were six months ago.
About Wal-Mart Stores, Inc.
Wal-Mart Stores, Inc. operates Walmart discount stores, supercenters, Neighborhood Markets and Sam’s Club locations in the United States. The company operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico and the United Kingdom. Wal-Mart serves more than 176 million customers weekly in 14 markets. The company’s securities are listed on the New York Stock Exchange under the symbol WMT. For more information: http://www.walmartfacts.com.
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Wal-Mart Stores, Inc.
CONTACT: Greg Rossiter of Wal-Mart Stores, Inc., 1-800-331-0085
Web site: http://www.walmartstores.com/http://www.walmart.com/http://www.samsclub.com/http://www.walmartfacts.com/