October 20, 2008

GMG Entertainment Launches Exclusive Digital Entertainment Cards From AdventureQuest, Cartoon Doll Emporium, Gala-Net, Stardoll, WeeWorld, WildTangent and Zwinky Into Toys ‘R’ Us Stores Nationwide

LOS ANGELES, Oct. 20 /PRNewswire/ -- GMG Entertainment, the number one publisher of digital currency cards for the digital gaming and online entertainment industries, has launched an exclusive line of prepaid currency cards at Toys "R" Us. GMG is launching versions from current partners, AdventureQuest (http://www.battleon.com/), Cartoon Doll Emporium (http://www.cartoondollemporium.com/), Gala-Net (http://www.gpotato.com/), Stardoll (http://www.stardoll.com/), WildTangent (http://www.wildtangent.com/) and Zwinky (http://www.zwinky.com/) as well as a digital card from new partner, WeeWorld (http://www.weeworld.com/). GMG's branded cards provide consumers with the virtual currency inside of "free to play" environments needed to "pay" for virtual goods, micro transactions, game tokens, and more. The announcement was made today by Rob Goldberg, Founder and CEO of GMG Entertainment.

"GMG is thrilled to bring these valued partners into another top tier retailer nationwide. With the addition of WeeWorld, GMG is now the largest publisher of digital gaming and entertainment cards in the marketplace today for major retailers," said Goldberg. "We look forward to connecting even more consumers with the virtual currency they need to pay for the online entertainment they love."

"Stardoll partnered with GMG a year ago to introduce our prepaid cards to select retailers across the country," said Stardoll Executive Vice President and General Manager, Matt Palmer. "Together we've helped establish a new and quickly growing category of prepaid cards for virtual goods. We're thrilled to expand on this relationship by debuting in Toys "R" Us just in time for the holidays and expect to build on the tremendous success we've enjoyed over the last year."

"We are very excited to bring Zwinky -- one of the largest Teen virtual worlds with over 17 million members -- to the nation's premier retail toy destination," said Christopher McManus, Director of Business Development for Zwinky, a division of IAC Consumer Applications and Portals. "It's a natural fit of audience and mission. Prepaid cards are a critical payment option for our members and we are delighted to be part of this launch effort."

"The 24 million WeeMees created worldwide are all unique, because users want to express their personalities in their online environments," said Ann Zitterkopf, President and COO, WeeWorld. "Premium virtual goods and branded gear are the most desired items on WeeWorld -- from windblown, highlighted hair and trendy tops, to animated robots and Halloween masks. Our partnership with GMG furthers WeeWorld's reach by enabling WeeWorld fans nationwide to buy and use prepaid cards, rather than always needing a credit card or PayPal account."

During the third quarter GMG announced the launch of cards in Best Buy stores nationwide as well as a line of cards from Outspark in Target stores. WeeWorld joins GMG's existing partners, AdventureQuest, Cartoon Doll Emporium, Gala-Net, Stardoll, WildTangent and Zwinky, in the Toys "R" Us launch.

From massively multiplayer online games (MMOs) to casual games and social networking sites, GMG's content partners appeal to a wide-range of consumers. For example, online game publisher Gala-Net offers prepaid cards for its award-winning gPotato game portal, and cards are used to power-up gameplay with a wide range of upgrades, including premium items, special equipment and more. Another case is the SparkCash prepaid card from premier multiplayer gaming site, Outspark, which can be redeemed for exclusive and limited edition in-game items across their virtual playground. Leading interactive avatar site WeeWorld offers users a prepaid card that uniquely enhances their online experience with access to special games, exclusive styles, virtual pets and more.

About GMG Entertainment

As a leading publisher of digital currency cards for the digital gaming and online entertainment industries, GMG connects content partners with the strongest performing retailers worldwide. Founded by CEO Rob Goldberg in 2002, GMG Entertainment creates and implements entertainment-based ideas for consumers and digital brands through traditional retail and consumer marketing. With partners on sale or launching at nearly 30,000 point-of-sale activated destinations including Best Buy, Target, Toys "R" Us, Staples and Wal-Mart, GMG works directly with leading digital content creators and globally renowned retailers to develop the nation's most powerful digital-physical partnerships.

About Artix Entertainment LLC (AdventureQuest)

Artix Entertainment LLC, is a privately held, game development and publishing studio that specializes in creating online, browser-based, anime-style role-playing Flash games with a distinctive visual style and high-quality game play. Artix has developed a range of games both single player and MMO RPGs with storylines that are based in the fantasy, sci-fi, and adventure genre. Content within the games is updated on a weekly basis creating a compelling application, which keeps users coming back frequently for new content and storylines. Artix core offering is four online games, AdventureQuest (http://www.battleon.com/), AdventureQuest Worlds (http://www.aq.com/), DragonFable (http://www.dragonfable.com/), and MechQuest (http://www.mechquest.com/).

About Cartoon Doll Emporium

Cartoon Doll Emporium (http://www.cartoondollemporium.com/), or CDE, is one of the most popular girl-themed entertainment sites, with over 6.5 million unique visitors per month. A "safe haven for the imagination," CDE offers its audience (kids ages 6 - 14) the largest collection of dress up games online and one of the most unique social networks. The MyCDE social network is a carefully-monitored, COPPA-compliant environment where kids can dress up avatars and decorate rooms with thousands of virtual items, as well as play an assortment of role-playing games, including virtual babies, pets, and boyfriends. MyCDE gains a new member every 10 seconds. Allen & Company LLC is a minority investor in CDE, and CDE is represented exclusively for all advertising by GoFish Corporation (http://www.gofishcorp.com/).

About Gala-Net, Inc.

Founded in 2004, Gala-Net, Inc. is a subsidiary of the global online community company Gala, Inc. Together with its European subsidiary, Gala Networks Europe, Gala-Net is a leader in the burgeoning free-to-play online games market. Headquartered in Sunnyvale, Calif., Gala-Net's diverse service portfolio includes Flyff, Rappelz, Corum Online, Shot Online, Upshift StrikeRacer, Luna Online, and Tales Runner. Through the games portal gPotato (http://www.gpotato.com/), gamers can play any of Gala-Net's games for free, as well as buy in-game currency and virtual items for any of its games.

About Stardoll

Stardoll (http://www.stardoll.com/), a premier virtual fashion entertainment destination on the web, empowers users to express their creativity within a unique "social play" environment that blends childlike play with social networking to deliver a playful, fun-filled approach to fashion, celebrity and dress-up. Drawing a core worldwide audience of girls aged 9-17, the site enables kids to build stunning likenesses of themselves while offering them an extensive collection of thousands of garments, accessories and other virtual goods from a variety of real world brands. With the site's innovative StarDesign application, users hone their fashion sense by creating their own virtual apparel. The site is updated weekly with new dolls as well as hand-crafted fashions to fulfill the overwhelming demand and interests of the site's nearly 8 million unique monthly visitors. About 30,000 - 40,000 new fans join daily, adding to the existing fan-base of more than 21 million registered users in over 200 countries. The company is based in Stockholm, Sweden with an office in Los Angeles, California. Stardoll is backed by two of the world's top venture capital firms: Sequoia Capital, whose track record includes Yahoo, Google and YouTube among many others; and, Index Ventures, whose track record includes Skype among many others.

About WeeWorld

WeeWorld (http://www.weeworld.com/) is the most popular interactive avatar community and a trusted site for dynamic self expression, creation and communication. Through an expansive palette of features, clothes, accessories, hobbies, etc., WeeWorld users can create their personalized WeeMee avatar, connect with friends, decorate their own visual space, send animated messages, play games and more. More than 24 million WeeMees worldwide are redefining avatar demographics and establishing the WeeMee as the world's most widely used and recognized avatar. WeeMees can be created on many sites including Windows Live Messenger and AOL's Instant Messenger, and are portable to all major social networks and blogging sites. WeeWorld has offices in Boston, London and Glasgow, and is funded by Accel Partners (http://www.accel.com/) and Benchmark Capital (http://www.benchmark.com/).

About WildTangent

WildTangent is the fastest growing online game property in the world with more than 30 million unique monthly gamers, offering more than 500 of the most popular online and downloadable games from the world's top developers and publishers including its own WildTangent Game Studios which publishes Polar Pool, Polar Bowler, Penguins, Fate and many more.

The WildTangent games console ships directly on the desktops of leading PC manufacturers including Lenovo, E-machines, Gateway, HP and Toshiba, giving it a huge global footprint of connected game playing consumers.

WildTangent offers gamers the opportunity to purchase premium games outright, pay per session with WildCoins(TM), or engage with advertising to play for free. Advertisers include 20th Century FOX, Warner Brothers, Paramount, EA, Sony Playstation, Nintendo, Toyota, Honda, P&G, Unilever, Clorox and many others.

   For more information visit http://www.wildtangent.com/    About Zwinky  

Zwinky, one of the largest teen virtual worlds with more than 17 million registered users, allows users to create their own avatars, shop and play games. Zwinky is a division of IAC Consumer Applications and Portals (IAC CAP). IAC CAP, a wholly owned business of IAC, is a leading web developer of consumer applications and portals which enable users to creatively and visually express themselves online. IAC CAP brands include Zwinky(R), ZwinkyCuties(TM) Girlsense(R), Smiley Central(R), Webfetti(TM), IWON(R), Life123(TM), Popular Screensavers(TM), MyFunCards(TM), Cursor Mania(TM), as well as the Excite(R) and MyWay(TM) portals.

GMG Entertainment

CONTACT: Melissa Zukerman of Principal Communications Group,+1-323-658-1555, for GMG Entertainment

Web site: http://www.gmg-entertainment.com/http://www.battleon.com/http://www.cartoondollemporium.com/http://www.gpotato.com/http://www.stardoll.com/http://www.wildtangent.com/http://www.zwinky.com/http://www.weeworld.com/http://www.gofishcorp.com/